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Target (TGT) explained: how it makes money, how it's doing, what protects it

A plain-English guide to the company behind the Bullseye. See what it sells, where the money goes, who it competes with and how it keeps shoppers coming back.

⚡What does Target do, in 30 seconds?

Target runs U.S. discount stores and a website that sell food, household essentials and general merchandise 181935. In FY2025, the year to 31 January 2026, it took in $104.8bn ✓. Food and beverage was the biggest category, at 23% ✓ of that.

Revenue, FY2025
$104.8bn✓
Profit, FY2025
$3.7bn✓
Sales growth, 4 quarters to 01 Aug 2026
2.0%✓
Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted), 01 Aug 2026
-$8.8bn✓
Headquarters
Minneapolis, Minnesota 35
Incorporated
In Minnesota, in 1902 35
Employees
About 415,000 full-time, part-time and seasonal team members at 31 January 2026 32
CEO
Michael Fiddelke, since 1 February 2026 3233
Stores
2,019 at 1 August 2026, after 24 openings in the first half of 2026 28
Fiscal year ends
Saturday nearest 31 January 1

📱What does Target sell?

Target sells six main kinds of goods, from groceries to toys, and earns a little extra from ads, a credit card deal and other services. Here is what each line is and who buys it.

🍎

Food and beverage

Dry and fresh groceries, such as snacks, drinks, deli, bakery, meat and produce, plus in-store food service, mainly Starbucks 1. Target also sells exclusive adult drinks brands, such as California Roots and Wine Cube 2. This line brought in $24.1bn ✓ in FY2025.

👥 Shoppers who add groceries to a Target trip.

🧻

Household essentials

Cleaning supplies, paper products, over-the-counter medicine, vitamins, baby gear and pet supplies 1. This line brought in $18.0bn ✓ in FY2025.

👥 Families stocking up on everyday basics.

🎮

Hardlines

Electronics, including video games and consoles, plus toys, sporting goods, entertainment and luggage 1. In 2025, Target pushed ahead with a multi-year plan to turn this area into what it calls Fun 101 4. Hardlines brought in $15.8bn ✓ in FY2025. Fun 101 sales grew by double digits in the quarter to 1 August 2026 5.

👥 Kids, gamers, gift buyers and sports fans.

👕

Apparel and accessories

Clothes for women, men, young adults, kids, toddlers and babies, plus jewelry, accessories and shoes 1. This line brought in $15.7bn ✓ in FY2025.

👥 Families buying clothes for every age.

🛋️

Home furnishings and decor

Bed and bath, decor, school and office supplies, storage, small appliances, kitchenware, cards, party supplies, furniture, lighting and seasonal goods 1. This line brought in $15.6bn ✓ in FY2025.

👥 People setting up or refreshing a home, and students heading back to school.

💄

Beauty

Skin and bath care, cosmetics, hair care, oral care, deodorant and shaving products 1. Beauty brought in $13.2bn ✓ in FY2025. In 2025, Target and Ulta Beauty agreed to end their shop-in-shop deal at its expiry in August 2026 6.

👥 Shoppers buying everyday beauty and personal care products.

📣

Advertising

Most of this comes from Roundel, which sells ads to brands and other businesses, including marketplace sellers 12. Some Roundel deals count as lower costs, not as sales 12. In 2025, Roundel launched Precision Plus, an ad tool that uses data and AI learning 4. Advertising brought in $0.9bn ✓ in FY2025.

👥 Vendors, marketplace sellers and other businesses 12.

🧾

Other revenue

Commissions on sales by outside sellers on the Target Plus marketplace, fees for the paid Target Circle 360 membership, Shipt membership and service fees, and rent 1. This line brought in $0.6bn ✓ in FY2025.

👥 Outside sellers, paying members and tenants.

💳

Credit card profit sharing

TD Bank Group lends the money on Target Circle credit cards and owns the balances 1. Target gets a share of the profits for servicing the accounts and marketing them 1. This line brought in $0.5bn ✓ in FY2025.

👥 Shoppers who use the Target Credit Card or Target MasterCard 2.

📦

Other merchandise

A small line of other merchandise, which brought in $0.2bn ✓ in FY2025.

👥 Everyday Target shoppers.

How the mix has shifted

Revenue mix by productFY2023Food and beverage: $23.9bn (22%)Food and beverage 22%Household essentials: $18.7bn (17%)Household essentials 17%Hardlines: $16.2bn (15%)Hardlines 15%Apparel and accessories: $16.5bn (15%)Apparel and accessories 15%Home furnishings and decor: $17.8bn (17%)Home furnishings and decor 17%Beauty: $12.5bn (12%)Beauty 12%Advertising: $0.5bn (0%)Other revenue: $0.4bn (0%)Credit card profit sharing: $0.7bn (1%)Other merchandise: $0.2bn (0%)FY2024Food and beverage: $23.8bn (22%)Food and beverage 22%Household essentials: $18.6bn (17%)Household essentials 17%Hardlines: $15.8bn (15%)Hardlines 15%Apparel and accessories: $16.5bn (15%)Apparel and accessories 15%Home furnishings and decor: $16.7bn (16%)Home furnishings and decor 16%Beauty: $13.2bn (12%)Beauty 12%Advertising: $0.6bn (1%)Other revenue: $0.5bn (0%)Credit card profit sharing: $0.6bn (1%)Other merchandise: $0.2bn (0%)FY2025Food and beverage: $24.1bn (23%)Food and beverage 23%Household essentials: $18.0bn (17%)Household essentials 17%Hardlines: $15.8bn (15%)Hardlines 15%Apparel and accessories: $15.7bn (15%)Apparel and accessories 15%Home furnishings and decor: $15.6bn (15%)Home furnishings and decor 15%Beauty: $13.2bn (13%)Beauty 13%Advertising: $0.9bn (1%)Other revenue: $0.6bn (1%)Credit card profit sharing: $0.5bn (0%)Other merchandise: $0.2bn (0%)
Revenue mix by productFY23Food and beverage: $23.9bn (22%)22%Household essentials: $18.7bn (17%)17%Hardlines: $16.2bn (15%)15%Apparel and accessories: $16.5bn (15%)15%Home furnishings and decor: $17.8bn (17%)17%Beauty: $12.5bn (12%)12%Advertising: $0.5bn (0%)Other revenue: $0.4bn (0%)Credit card profit sharing: $0.7bn (1%)Other merchandise: $0.2bn (0%)FY24Food and beverage: $23.8bn (22%)22%Household essentials: $18.6bn (17%)17%Hardlines: $15.8bn (15%)15%Apparel and accessories: $16.5bn (15%)15%Home furnishings and decor: $16.7bn (16%)16%Beauty: $13.2bn (12%)12%Advertising: $0.6bn (1%)Other revenue: $0.5bn (0%)Credit card profit sharing: $0.6bn (1%)Other merchandise: $0.2bn (0%)FY25Food and beverage: $24.1bn (23%)23%Household essentials: $18.0bn (17%)17%Hardlines: $15.8bn (15%)15%Apparel and accessories: $15.7bn (15%)15%Home furnishings and decor: $15.6bn (15%)15%Beauty: $13.2bn (13%)13%Advertising: $0.9bn (1%)Other revenue: $0.6bn (1%)Credit card profit sharing: $0.5bn (0%)Other merchandise: $0.2bn (0%)Food and beverageHousehold essentialsHardlinesApparel and accessoriesHome furnishings and decorBeautyAdvertisingOther revenueCredit card profit sharingOther merchandise
Share of revenue by business line, by fiscal year. Source: TARGET CORP 10-K filed 2026-03-11.

💸How does Target make money?

Follow the money: what customers pay for, what it costs to make, and what is left as profit.

Money map FY2025: how revenue turns into profitFood and beverage → Revenue: $24.1bnHousehold essentials → Revenue: $18.0bnHardlines → Revenue: $15.8bnApparel and accessories → Revenue: $15.7bnHome furnishings and decor → Revenue: $15.6bnBeauty → Revenue: $13.2bnAdvertising → Revenue: $0.9bnOther revenue → Revenue: $0.6bnCredit card profit sharing → Revenue: $0.5bnOther merchandise → Revenue: $0.2bnRevenue → Gross profit: $29.3bnRevenue → Cost of sales: $75.5bnGross profit → Operating profit: $5.1bnGross profit → Selling & admin: $21.5bnGross profit → Other operating costs: $2.6bnOperating profit → Net income: $3.7bnOperating profit → Income tax: $1.1bnOperating profit → Other costs: $0.4bnFood and beverage$24.1bn · 23%Household essentials$18.0bn · 17%Hardlines$15.8bn · 15%Apparel and accessories$15.7bn · 15%Home furnishings and decor$15.6bn · 15%Beauty$13.2bn · 13%Advertising$0.9bn · 1%Other revenue$0.6bn · 1%Credit card profit sharing$0.5bn · <1%Other merchandise$0.2bn · <1%Revenue$104.8bnGross profit$29.3bn · 28%Cost of sales$75.5bn · 72%Operating profit$5.1bn · 5%Selling & admin$21.5bn · 21%Other operating costs$2.6bn · 2%Net income$3.7bn · 4%Income tax$1.1bn · 1%Other costs$0.4bn · <1%
Money map FY2025: how revenue turns into profitFood and beverage: $24.1bnHousehold essentials: $18.0bnHardlines: $15.8bnApparel and accessories: $15.7bnHome furnishings and decor: $15.6bnBeauty: $13.2bnAdvertising: $0.9bnOther revenue: $0.6bnCredit card profit sharing: $0.5bnOther merchandise: $0.2bnFood and beverage$24.1bn · 23%Household essentials$18.0bn · 17%Hardlines$15.8bn · 15%Apparel and accessories$15.7bn · 15%Home furnishings and decor$15.6bn · 15%Beauty$13.2bn · 13%Advertising$0.9bn · 1%Other revenue$0.6bn · 1%Credit card profit sharing$0.5bn · <1%Other merchandise$0.2bn · <1%Revenue: $104.8bnRevenue$104.8bn · 100%Gross profit: $29.3bnCost of sales: $75.5bnGross profit$29.3bn · 28%Cost of sales$75.5bn · 72%Operating profit: $5.1bnSelling & admin: $21.5bnOther operating costs: $2.6bnOperating profit$5.1bn · 5%Selling & admin$21.5bn · 21%Other operating costs$2.6bn · 2%Net income: $3.7bnIncome tax: $1.1bnOther costs: $0.4bnNet income$3.7bn · 4%Income tax$1.1bn · 1%Other costs$0.4bn · <1%
Money map (a Sankey diagram): band widths are to scale. Hover a band for the amount. Source: TARGET CORP 10-K filings.

Target took in $104.8bn ✓ in FY2025. Buying the goods it sold and getting them to its shelves cost $75.5bn ✓. What is left is gross profit, the money kept after paying for what was sold. That came to $29.3bn ✓.

Next come the costs of running stores, websites and offices, such as wages and marketing. Selling and admin costs took $21.5bn ✓, and other operating costs took $2.6bn ✓. What remains is operating profit, the profit from the main business, which was $5.1bn ✓. Other items came to -$0.4bn ✓, and tax took $1.1bn ✓. That left net income of $3.7bn ✓. Put simply, out of every $100 of sales, Target spent about $72 ✓ on goods and $21 ✓ on selling and admin. It kept about $4 ✓ as profit.

Out of every $100 customers paid in FY2025 (the year to Jan 2026)…

Making the products and services $72Selling and admin $21Other operating costs $2Income tax $1Profit kept $4
💡
Almost all of Target's money comes from selling goods, but some of the small lines around them are growing fast. Advertising revenue rose from $522 million in fiscal 2023 to $915 million in fiscal 2025 226. In the quarter to 1 August 2026, non-merchandise sales rose 20.1%, and Target credited Roundel ads, Target Circle 360 fees and its marketplace 5.

⏱️ Target by the clock

Spread the FY2025 totals evenly over its 364 days and you get this. Source: TARGET CORP 10-K [7].

🛒
$288m
in sales every day
⏱️
$118
of profit every second
🎁
$6.8m
handed to shareholders every day

📈How is Target doing?

Target's sales shrank a little in FY2025 but have grown over the latest four quarters. FY2025 sales came to $104.8bn ✓, down 1.7% ✓ on FY2024. Comparable sales fell 2.6% that year, driven by a 2.2% drop in the number of transactions 25. Operating margin was 4.9% ✓, down from 5.2% ✓ in FY2024. Free cash flow was $2.8bn ✓.

The latest four quarters, to 1 August 2026, look stronger. Sales reached $107.7bn ✓, up 2.0% ✓ on the four quarters before. Operating margin was 5.6% ✓. That figure includes $994 million of tariff refunds that Target booked as lower cost of sales in the quarter to 1 August 2026 528. Comparable sales rose 5.6% in the quarter to 2 May 2026 36. They rose 3.8% in the quarter to 1 August 2026, with traffic up 3.6% 5.

Over a longer stretch, growth has been bumpy. Sales jumped 19.8% ✓ in FY2020 and 13.3% ✓ in FY2021, and rose 2.9% ✓ in FY2022. Then came three small declines in a row: -1.6% ✓ in FY2023, -0.8% ✓ in FY2024 and -1.7% ✓ in FY2025.

📝 The report card

Target earns a good mark for steadiness, a middle mark for its balance sheet and low marks for growth, profit and cash on a scale built for all kinds of companies. Every company is graded on the same fixed scale, so an A means the same thing on every page. The strip shows where Target (orange) and its 4 peers land; further right is better.

F

Growth

Sales growth per year, last 3 fiscal years
-1.3% · peer median 6.5%
#5 of 5 in the peer group
A ≥ 15.0%B ≥ 10.0%C ≥ 5.0%D ≥ 0.0%F below 0.0%

Over its last three fiscal years, to January 2026, Target's sales changed by -1.3% ✓ a year, which earns an F ✓ on the fixed scale. Kroger's figure is -0.1% ✓, also an F ✓. Amazon grew 11.7% ✓ a year, a B ✓.

Why this measure? (higher is better)

Growing sales is the engine of a business. Mature giants rarely grow fast, so 5% a year already earns a C.

D

Profitability

Operating margin, last 3 years combined
5.1% · peer median 4.0%
#2 of 5 in the peer group
A ≥ 30.0%B ≥ 20.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, Target kept 5.1% ✓ of sales as operating profit, which earns a D ✓. Two big rivals keep even less. Walmart is at 4.2% ✓, an F ✓, and Costco at 3.8% ✓, also an F ✓.

Why this measure? (higher is better)

Operating margin is the share of each sales dollar left after running the business. Software and platforms often clear 30%; hardware makers usually sit below 10%.

F

Cash generation

Free cash flow as a share of sales, last 3 years combined
3.5% · peer median 2.5%
#2 of 5 in the peer group
A ≥ 20.0%B ≥ 15.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, Target turned 3.5% ✓ of sales into free cash flow, an F ✓. That is above the 2.5% ✓ peer median. Amazon is a little higher at 3.8% ✓, also an F ✓.

Why this measure? (higher is better)

Free cash flow is the cash left after paying for factories, data centres and equipment. It funds dividends, buybacks and new bets.

C

Balance sheet

Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted) as a share of a year's sales
-4.0% · peer median 0.1%
#3 of 5 in the peer group
A ≥ 20.0%B ≥ 5.0%C ≥ -10.0%D ≥ -30.0%F below -30.0%

Target's borrowings are bigger than its cash. At the end of FY2025, its cash and investments minus borrowings (leases not counted) came to -4.0% ✓ of a year's sales, a C ✓. Its net cash was -$4.2bn ✓ then. By 1 August 2026, it was -$8.8bn ✓. Walmart and Kroger, whose years also ended in January 2026, were at -4.8% ✓ and -8.5% ✓. Target's operating profit covered its interest bill 11.5x ✓ in FY2025.

Why this measure? (higher is better)

More cash than debt gives a company room to ride out bad years. Some debt is normal; a lot of it makes a company fragile.

B

Steadiness

How much yearly sales growth swings (standard deviation, up to 10 years)
7.5% · peer median 3.8%
#4 of 5 in the peer group
A ≤ 5.0%B ≤ 8.0%C ≤ 12.0%D ≤ 18.0%F above 18.0%

Target's yearly growth swings more than most of its rivals. How much it swings, measured from year to year, is 7.5% ✓, which earns a B ✓. Walmart's figure is just 2.1% ✓, an A ✓.

Why this measure? (lower is better)

Steady growers are easier to plan around. Big swings mean sales depend on product cycles, the economy or one-off events.

🧑‍🏫 How the grades work
  1. Same scale for everyone. Each measure has fixed cut-offs (shown under each strip). Clear the A line and you get an A, whatever your peers do.
  2. Three years together. Profitability and cash generation add up the last three fiscal years before dividing, so one unusual year counts for less than it would on its own (a year much bigger than the others still weighs most).
  3. Peers for context. The rank shows how Target compares with the group. Companies within 0.1 percentage point share a rank.
  4. Same source. Every company's figures come from its own latest annual report (10-K), so fiscal years end in different months.
  5. Judgement, openly stated. The cut-offs are QuantVantage.ai's view of what good looks like for a large, established company. They are not a forecast or a recommendation.

11 years at a glance

Revenue
$104.8bn
FY2025
Revenue by fiscal yearFY2015: $73.8bnFY2016: $70.3bnFY2017: $72.7bnFY2018: $75.4bnFY2019: $78.1bnFY2020: $93.6bnFY2021: $106.0bnFY2022: $109.1bnFY2023: $107.4bnFY2024: $106.6bnFY2025: $104.8bnFY2015FY2025
Operating margin
4.9%
FY2025
Operating marginFY2015FY2025
Free cash flow
$2.8bn
FY2025
Free cash flow by fiscal yearFY2015: $4.5bnFY2016: $3.9bnFY2017: $4.4bnFY2018: $2.5bnFY2019: $4.1bnFY2020: $7.9bnFY2021: $5.1bnFY2022: -$1.5bnFY2023: $3.8bnFY2024: $4.5bnFY2025: $2.8bnFY2015FY2025
Net cash
-$4.2bn
end of FY2025
Net cash by fiscal yearFY2015: -$9.8bnFY2016: -$9.1bnFY2017: -$6.8bnFY2018: -$9.0bnFY2019: -$7.1bnFY2020: $4.6bnFY2021: -$2.7bnFY2022: -$12.4bnFY2023: -$8.2bnFY2024: -$5.6bnFY2025: -$4.2bnFY2015FY2025

Where the cash goes

Over the 11 fiscal years from FY2015 to FY2025, Target paid out $41.5bn ✓ in buybacks and dividends, against $41.9bn ✓ of free cash flow. In FY2025 it paid $2.1bn ✓ in dividends and spent $0.4bn ✓ on buybacks. Together that was 87% ✓ of the year's free cash flow. Target bought back no shares in the first half of 2026, and $8.3 billion was left under its $15 billion buyback plan at 1 August 2026 28.

Free cash flow vs cash returned to shareholders$0bnFY2016 free cash flow $3.9bnFY2016 buybacks + dividends $5.1bnFY16FY2017 free cash flow $4.4bnFY2017 buybacks + dividends $2.4bnFY17FY2018 free cash flow $2.5bnFY2018 buybacks + dividends $3.5bnFY18FY2019 free cash flow $4.1bnFY2019 buybacks + dividends $2.9bnFY19FY2020 free cash flow $7.9bnFY2020 buybacks + dividends $2.1bnFY20FY2021 free cash flow $5.1bnFY2021 buybacks + dividends $8.7bnFY21FY2022 free cash flow -$1.5bnFY2022 buybacks + dividends $4.5bnFY22FY2023 free cash flow $3.8bnFY2023 buybacks + dividends $2.0bnFY23FY2024 free cash flow $4.5bnFY2024 buybacks + dividends $3.1bnFY24FY2025 free cash flow $2.8bnFY2025 buybacks + dividends $2.5bnFY25
Free cash flow vs cash returned to shareholders$0bnFY2020 free cash flow $7.9bnFY2020 buybacks + dividends $2.1bnFY20FY2021 free cash flow $5.1bnFY2021 buybacks + dividends $8.7bnFY21FY2022 free cash flow -$1.5bnFY2022 buybacks + dividends $4.5bnFY22FY2023 free cash flow $3.8bnFY2023 buybacks + dividends $2.0bnFY23FY2024 free cash flow $4.5bnFY2024 buybacks + dividends $3.1bnFY24FY2025 free cash flow $2.8bnFY2025 buybacks + dividends $2.5bnFY25
■ Free cash flow   ■ Buybacks + dividends. Source: TARGET CORP 10-K filings.

🧮Ratios 101: what are Target's key financial ratios?

Ratios shrink Target's big numbers into easy comparisons, and they show a store that earns more per sale than most rivals but moves its goods more slowly. A ratio divides one number by another so companies of any size can be compared. Each card shows the formula with Target's real FY2025 numbers, the peer median and the trend.

💰 Profitability: how much of each sale is kept?

Higher is better

Gross margin

27.9%
Gross profit$29.3bn$104.8bnSales=27.9%

What is left from each sale after paying to make the product or deliver the service.

👉 At 27.9% ✓, Target is above the 24.1% ✓ peer median. Costco keeps just 12.8% ✓.

📏 Rule of thumb: Above 40% usually signals pricing power or a big software or services mix.

Peer median 24.1% (4 peers)FY2015 29.2%
Gross margin by fiscal yearFY2015FY2025
Higher is better

Operating margin

4.9%
Operating profit$5.1bn$104.8bnSales=4.9%

What is left after also paying for research, marketing and running the company.

👉 Target's 4.9% ✓ is above the 4.0% ✓ peer median. Amazon keeps much more, at 11.2% ✓.

📏 Rule of thumb: Above 20% is strong for a large company.

Peer median 4.0% (4 peers)FY2015 7.6%
Operating margin by fiscal yearFY2015FY2025
Higher is better

Net margin

3.5%
Net income$3.7bn$104.8bnSales=3.5%

The bottom line: profit after interest and taxes, per dollar of sales.

👉 Target keeps 3.5% ✓ of sales as final profit, down from 4.7% ✓ in FY2020 and a little above the 3.1% ✓ peer median.

📏 Rule of thumb: Above 15% is strong; one-off tax items can move it in a single year.

Peer median 3.1% (4 peers)FY2020 4.7%
Net margin by fiscal yearFY2020FY2025
It depends

Return on equity (ROE)

22.9%
Net income$3.7bn$16.2bnShareholders' equity=22.9%

Profit earned for each dollar that shareholders have left in the company.

👉 ROE of 22.9% ✓ is down from 30.2% ✓ in FY2020 and a little above the 20.4% ✓ peer median.

📏 Rule of thumb: Around 15% or more is good, but buybacks shrink equity and can make ROE look huge.

Peer median 20.4% (4 peers)FY2020 30.2%
Return on equity (ROE) by fiscal yearFY2020FY2025

⚙️ Efficiency: how hard do the assets work?

Higher is better

Return on assets (ROA)

6.2%
Net income$3.7bn$59.5bnTotal assets=6.2%

Profit earned from everything the company owns, however it was paid for.

👉 ROA of 6.2% ✓ is below 8.5% ✓ in FY2020 and the 8.6% ✓ peer median.

📏 Rule of thumb: Above 10% is strong; banks and factories usually earn less.

Peer median 8.6% (4 peers)FY2020 8.5%
Return on assets (ROA) by fiscal yearFY2020FY2025
Higher is better

Asset turnover

1.8x
Sales$104.8bn$59.5bnTotal assets=1.8x

Dollars of sales squeezed out of each dollar of assets.

👉 Target's yearly sales are 1.8x ✓ the value of everything it owns, below the 2.7x ✓ peer median. Costco turns its assets much faster, at 3.4x ✓.

📏 Rule of thumb: Retailers often top 2x; asset-heavy businesses can sit below 0.5x.

Peer median 2.7x (4 peers)FY2015 1.8x
Asset turnover by fiscal yearFY2015FY2025
Lower is better

Inventory days

59 days
Inventory$12.3bn$75.5bnCost of sales× 365=59 days

How many days of products sit in warehouses before they are sold.

👉 Target holds about 59 ✓ days of stock, well above the peer median of 39 ✓. Costco holds just 27 ✓ days.

📏 Rule of thumb: Fewer days means less cash tied up and less risk of products going stale.

Peer median 39 days (3 peers)FY2015 60 days
Inventory days by fiscal yearFY2015FY2025

🛟 Safety: could it survive a bad year?

It depends

Current ratio

0.9x
Current assets$20.0bn$21.2bnCurrent liabilities=0.9x

Can short-term assets (cash, money owed by customers, stock) pay the bills due within a year?

👉 Target's 0.9x ✓ means it had $20.0bn ✓ of short-term assets against $21.2bn ✓ of bills due within a year. That matches the 0.9x ✓ peer median.

📏 Rule of thumb: Above 1.0x is the classic comfort line, but cash-rich giants can run below it on purpose.

Peer median 0.9x (4 peers)FY2015 1.1x
Current ratio by fiscal yearFY2015FY2025
Lower is better

Debt to equity

0.9x
Total debt$14.3bn$16.2bnShareholders' equity=0.9x

How much the company has borrowed for each dollar shareholders have in it.

👉 Target's 0.9x ✓ is well above the 0.3x ✓ peer median. Kroger borrows more, at 2.7x ✓.

📏 Rule of thumb: Below 1.0x is conservative. Like ROE, it can rise when buybacks shrink equity, even if debt has not changed.

Peer median 0.3x (4 peers)FY2015 1.0x
Debt to equity by fiscal yearFY2015FY2025
Higher is better

Interest cover

11.5x
Operating profit$5.1bn$0.4bnInterest expense=11.5x

How many times over operating profit could pay the year's interest bill.

👉 Operating profit covers interest 11.5x ✓, well below the 35.2x ✓ peer median but close to Walmart's 12.9x ✓.

📏 Rule of thumb: Above 5x is comfortable; below 2x is a warning sign.

Peer median 35.2x (3 peers)FY2015 9.2x
Interest cover by fiscal yearFY2015FY2025

💵 Cash and owners: where does the money end up?

Higher is better

Cash conversion

0.8x
Free cash flow$2.8bn$3.7bnNet income=0.8x

Does reported profit turn into real cash? Free cash flow is operating cash minus capital spending.

👉 Target turned profit into free cash at 0.8x ✓, the same as the 0.8x ✓ peer median but well below 1.8x ✓ in FY2020.

📏 Rule of thumb: Near or above 1.0x means profits are backed by cash.

Peer median 0.8x (4 peers)FY2020 1.8x
Cash conversion by fiscal yearFY2020FY2025
Lower is better

Stock pay

0.3%
Share-based pay$0.3bn$104.8bnSales=0.3%

Pay given to staff in shares instead of cash. It is a real cost to owners because it adds shares.

👉 Stock pay is only 0.3% ✓ of sales, close to the 0.4% ✓ peer median.

📏 Rule of thumb: Under 5% of sales is modest for a tech company.

Peer median 0.4% (4 peers)FY2015 0.2%
Stock pay by fiscal yearFY2015FY2025
It depends

Shareholder payout

66.4%
Dividends + buybacks$2.5bn$3.7bnNet income=66.4%

How much of the year's profit was handed back to owners.

👉 Target returned 66.4% ✓ of FY2025 profit as dividends and buybacks, up from 47.8% ✓ in FY2020 and above the 53.5% ✓ peer median.

📏 Rule of thumb: Above 100% means it returned more than it earned, using cash savings or debt.

Peer median 53.5% (4 peers)FY2020 47.8%
Shareholder payout by fiscal yearFY2020FY2025

Ratios use fiscal-year-end balance sheet values. Inputs are shown rounded, so dividing them can differ from the result in the last digit. A peer median leaves out peers that do not report the inputs, or where the ratio means nothing (for example, negative shareholders' equity). Rules of thumb are general guides from QuantVantage.ai, not hard limits. No share-price ratios (like price-to-earnings) are shown on this page.

🥊Who are Target's competitors?

Target competes with discount stores, warehouse clubs, supermarkets and online sellers. Walmart runs discount stores much like Target's 1819, and Costco sells similar goods with a paid membership 1314151617. Amazon meets Target online, in ads and in fast delivery 202, and Kroger in groceries 21222.

Peer map: growth vs profitability, bubble size = revenue0%5%10%15%0%10%Sales growth per year, 3 years →Operating margin →Amazon: revenue $716.9bn, growth 11.7%/yr, operating margin 11.2%AMZNWalmart: revenue $713.2bn, growth 5.3%/yr, operating margin 4.2%WMTCostco: revenue $303.2bn, growth 7.8%/yr, operating margin 3.9%COSTKroger: revenue $147.6bn, growth -0.1%/yr, operating margin 1.3%KRTarget: revenue $104.8bn, growth -1.3%/yr, operating margin 4.9%TGT
Peer map: growth vs profitability, bubble size = revenue0%5%10%15%0%10%Sales growth per year, 3 years →Operating margin →Amazon: revenue $716.9bn, growth 11.7%/yr, operating margin 11.2%AMZNWalmart: revenue $713.2bn, growth 5.3%/yr, operating margin 4.2%WMTCostco: revenue $303.2bn, growth 7.8%/yr, operating margin 3.9%COSTKroger: revenue $147.6bn, growth -0.1%/yr, operating margin 1.3%KRTarget: revenue $104.8bn, growth -1.3%/yr, operating margin 4.9%TGT
Peer map from each company's latest 10-K. Bubble size = revenue. Source: SEC filings [7] [11] [10] [9] [8].
CompanyWhere they competeRevenueGrowth/yr (3y)Op. marginFCF margin
Target (TGT, FY2025 to Jan 2026)Food, household essentials, clothes, home goods, toys and beauty in U.S. stores and online$104.8bn-1.3%4.9%2.7%
Costco (COST, FY2026 to Aug 2026)Food, household essentials and general merchandise in stores and online, with a paid membership; 647 Costco warehouses in the U.S. and Puerto Rico at 30 August 2026 1314151617$303.2bn7.8%3.9%3.1%
Walmart (WMT, FY2026 to Jan 2026)U.S. discount stores with pickup and same-day delivery; 4,611 Walmart U.S. stores against 1,995 Target stores at 31 January 2026 1819$713.2bn5.3%4.2%2.1%
Amazon (AMZN, FY2025)Online and store shopping, a marketplace for outside sellers, ads, and paid fast-delivery memberships (Prime against Target Circle 360) 202$716.9bn11.7%11.2%1.1%
Kroger (KR, FY2025 to Jan 2026)Groceries in U.S. stores, plus ads sold to the brands they stock; 2,697 Kroger supermarkets at 31 January 2026 21222$147.6bn-0.1%1.3%2.3%

Target lists a wide range of rivals: department stores, off-price stores, warehouse clubs, specialist chains, drug stores, supermarkets, brands that sell direct and online marketplaces 23. Costco, for its part, names Target among its significant U.S. general merchandise rivals 14.

🧭Target SWOT: strengths, weaknesses, opportunities and threats

💪 Strengths

  • About 30% of Target's merchandise sales come from its own and exclusive brands, such as Cat & Jack, Good & Gather, Threshold and up & up 2.
  • Target's stores filled 97.6% of its merchandise sales in fiscal 2025, including online orders shipped from stores, picked up or delivered the same day, which Target says lowers fulfillment costs 225.
  • Advertising revenue rose to $915 million in fiscal 2025, from $522 million in fiscal 2023 226.
  • Target has paid a dividend every quarter since it went public in October 1967 27.

🩹 Weaknesses

  • Comparable sales fell 2.6% in fiscal 2025, driven by a 2.2% drop in transactions 25.
  • Sales changed by -1.3% ✓ a year over the three fiscal years to January 2026, so they shrank.
  • Target says changes to its diversity, equity and inclusion programs, announced in 2025, drew a negative response and boycotts through 2025 24.
  • Target holds about 59 ✓ days of stock, against a peer median of 39 ✓ days.

🚀 Opportunities

  • Comparable sales rose 3.8% in the quarter to 1 August 2026, and comparable digital sales rose 8.7% 5.
  • Same-day delivery grew more than 25% in the quarter to 1 August 2026 5.
  • Target says it is still pursuing more tariff refund claims, which were not yet in its accounts at 1 August 2026 28.
  • Target said it expected to open about 30 new stores in 2026 4.

⚠️ Threats

  • About half of the goods Target offers come from outside the U.S., with China the largest source country 6.
  • After the Supreme Court's February 2026 ruling on IEEPA tariffs, the U.S. added new worldwide Section 122 tariffs 29. Target lists them as a trade risk 29.
  • Target usually pays import taxes on what it pays its suppliers, then claims refunds based on the price those suppliers paid 629. It says its import taxes could rise substantially if the U.S. ended this first sale method 629.
  • Target and members of its board are defendants in combined shareholder lawsuits, which seek class-action status, over what it disclosed about environmental, social and governance risks 30.

🏰Does Target have a moat?

Narrow moatTarget's own brands and its store-based delivery give it an edge, but shoppers can switch easily and trademarks are its main legal shield 22523.
Brand 3/5
Why 3?

About 30% of Target's merchandise sales come from its own and exclusive brands, such as Cat & Jack and Good & Gather 2. Its name and Bullseye Design are registered trademarks 23. Target says changes to its diversity programs drew boycotts through 2025 24. Separately, comparable sales fell 2.6% in fiscal 2025, driven by a 2.2% drop in transactions 25.

Switching costs 2/5
Why 2?

Target Circle Card holders get 5% off nearly all Target purchases, plus free shipping on eligible online items and longer returns 2. The paid Target Circle 360 membership adds unlimited same-day delivery on eligible orders over $35 2. Still, Target lists many kinds of rivals, from warehouse clubs to online marketplaces 23.

Network effects 2/5
Why 2?

Target runs Target Plus, a marketplace for outside sellers, and its Roundel ad business sells ads to vendors and those sellers 2. Advertising revenue grew to $915 million in fiscal 2025, from $649 million in fiscal 2024 226. Even so, advertising was just 1% ✓ of sales in FY2025.

Cost advantages and scale 3/5
Why 3?

At 31 January 2026, Target ran 1,995 stores with about 250.5 million square feet of selling space 22. It also had 70 supply chain buildings totaling 72.9 million square feet 22. Its stores filled 97.6% of merchandise sales in fiscal 2025, which Target says lowers fulfillment costs 225. Walmart has more stores, with 4,611 in the U.S. against Target's 1,995 at 31 January 2026 1819.

Intangibles (patents, licences, regulation) 1/5
Why 1?

Target's main trademarks, including the Target name and its Bullseye Design, are registered in the U.S. 23. A trademark protects a name and logo, and Target lists rivals of many kinds 23.

A moat is what keeps rivals from taking a company's customers and profits. Scores are QuantVantage.ai's judgement (5 = strongest), set with the same rubric on every explainer (orange is Target; grey dots are peers).

🔭What should you watch next?

18 Nov 2026

Q3 2026 results

Target's call on its third-quarter results is set for 8:00 a.m. ET on Wednesday, 18 November 2026 37.

1 Dec 2026

Next dividend payment

Target declared a quarterly dividend of $1.16 a share on 23 September 2026, payable on 1 December 2026 to shareholders of record on 11 November 2026 27.

Year to 30 Jan 2027

Fiscal 2026 outlook

On 19 August 2026, Target guided for net sales growth of around 5% in fiscal 2026 51. Its earnings outlook includes about $1.65 a share from second-quarter tariff refunds and leaves out any future refunds 51.

During 2026 (plan)

New stores and capital spending

In its fiscal 2025 annual report, Target said it expected to open about 30 new stores and spend about $5 billion on capital projects in 2026 4.

Until 13 Mar 2027 (expected)

Brian Cornell's role

Brian Cornell, the former CEO, is expected to serve as Executive Chair or special advisor until 13 March 2027 33. He led Target as CEO until January 2026 3233.

📚Learn the words

Revenue (sales)All the money a company takes in from customers before paying any costs.
Comparable salesSales growth at stores and websites open for at least a year, so new stores do not distort the picture.
Owned brandsBrands a store creates and sells only itself. They help it stand out and often earn more per sale.
Retail mediaAds that a store sells to brands, shown on its website, app, screens in stores or other sites.
MarketplaceA website where other sellers list their goods. The store takes a fee on each sale.
Gross marginThe share of each sales dollar left after paying for the goods sold.
Operating profitProfit from the main business after paying for goods, wages, rent and other running costs, but before interest and tax.
Free cash flowThe cash a business has left after running itself and paying for buildings and equipment.
TariffA tax on goods brought into a country. The importer pays it, and it can push up prices.
Fiscal yearA company's own accounting year. Target's ends on the Saturday nearest 31 January, so FY2025 ended on 31 January 2026 1.
Inventory daysRoughly how many days of goods a store has on its shelves and in its warehouses.
Economic moatA lasting advantage, like low costs or a strong brand, that keeps rivals from taking a company's customers.

❓Frequently asked questions about Target

How does Target make money?

Target makes almost all of its money selling goods in its stores and online. In FY2025, food and beverage brought in $24.1bn ✓ and household essentials $18.0bn ✓. Ads, a credit card deal and services add a little more.

How much profit does Target make?

Target made $3.7bn ✓ of net income in FY2025. That is about $4 ✓ for every $100 of sales.

Is Target's revenue growing?

Target's revenue is growing again after three years of small declines. Sales fell 1.7% ✓ in FY2025. In the four quarters to 1 August 2026, they rose 2.0% ✓ on the four quarters before.

Who is Target's CEO?

Michael Fiddelke became CEO on 1 February 2026 3233. He had been Target's chief operating officer from February 2024 and its chief financial officer from November 2019 to October 2024 3233. Brian Cornell, the previous CEO, became Executive Chair 3233.

How many Target stores are there?

Target had 2,019 stores at 1 August 2026, after opening 24 in the first half of the year 28. At 31 January 2026, California had 321 stores, the most of any state, and Vermont had one 22.

Who are Target's biggest competitors?

Target's rivals include Walmart in discount stores 1819, Costco in warehouse clubs 1314151617, Amazon online 202 and Kroger in groceries 21222.

Does Target pay a dividend?

Target has paid a dividend every quarter since October 1967 27. In June 2026 it raised the quarterly dividend to $1.16 a share, from $1.14 34. Target said 2026 was set to be its 55th year in a row of dividend increases 34.

How long do you have to return something to Target?

Target generally takes returns of national brands within 90 days and of its own brands within one year 1.

🎮Play: higher or lower, then test yourself

Higher or lower · round 1 of 5

Figures come from each company's latest annual report (10-K); fiscal years end in different months. Sources: [7] [11] [10] [9] [8].

Score: 0

🧠 Test yourself

5 quick questions. Score: 0 / 5

1. Which of Target's categories brought in the most money in FY2025?

Food and beverage made up 23% ✓ of Target's sales in FY2025.

2. About how much of Target's merchandise sales come from its own and exclusive brands?

About 30% of merchandise sales come from brands like Cat & Jack and Good & Gather 2.

3. Which state had the most Target stores at 31 January 2026?

California had 321 Target stores, the most of any state 22.

4. In which year was Target incorporated?

Target was incorporated in Minnesota in 1902 35.

5. Where are most of Target's online orders filled from?

Target's stores fill most of its online sales, which lets it offer Order Pickup, Drive Up and Same-Day Delivery 64.

🔎Sources and method

Every figure comes from a source listed here or is calculated from those sources (marked ✓). Company financials come from the reports each company files with the SEC (10-K annual and 10-Q quarterly reports). Peer grades rank the same measures across the company and its peers. This page contains no share-price data and no valuation.

  1. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Notes 1 and 2: fiscal year, what each merchandise category includes, returns, gift cards, advertising, TD credit card program, other revenue (accessed 2026-11-04)
  2. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 business: owned and exclusive brands, other revenue sources, Target Circle loyalty program, distribution (accessed 2026-10-29)
  3. Target (TGT) Form 10-K for fiscal year 2025, filed 2026-03-11 — revenue and cost of sales by product, segment and geography (accessed 2026-11-04)
  4. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 7 management discussion: 2025 executive overview, business environment and tariffs, business transformation, 2026 capital expenditure and new store plans (accessed 2026-11-04)
  5. Target Corporation second quarter 2026 results release, August 19, 2026 (Form 8-K exhibit 99) — Second quarter 2026 sales, comparable sales, traffic, non-merchandise sales, EPS, tariff refunds, price cuts and updated 2026 guidance (accessed 2026-11-04)
  6. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 merchandise: six core categories, partners and in-store amenities, CVS agreement, Ulta Beauty agreement, global sourcing, seasonality, digital fulfillment options (accessed 2026-11-04)
  7. SEC EDGAR companyfacts: Target (TGT) — annual 10-K facts (accessed 2026-11-04)
  8. SEC EDGAR companyfacts: KROGER CO (KR) — annual 10-K facts (accessed 2026-11-04)
  9. SEC EDGAR companyfacts: AMAZON COM INC (AMZN) — annual 10-K facts (accessed 2026-11-04)
  10. SEC EDGAR companyfacts: Walmart Inc. (WMT) — annual 10-K facts (accessed 2026-11-04)
  11. SEC EDGAR companyfacts: COSTCO WHOLESALE CORP /NEW (COST) — annual 10-K facts (accessed 2026-11-04)
  12. SEC EDGAR companyfacts: Target (TGT) — balance sheet at 2026-08-01 (accessed 2026-11-04)
  13. Costco Wholesale Form 10-K for fiscal year 2026 — Item 1 membership: annual fee, paid members, Executive members, renewal rates (accessed 2026-10-29)
  14. Costco Wholesale Form 10-K for fiscal year 2026 — Item 1 competition and intellectual property (trademarks, Kirkland Signature) (accessed 2026-10-29)
  15. Costco Wholesale Form 10-K for fiscal year 2026 — Item 1 general: start of operations, fiscal year, merchandise categories, warehouse ancillary and other businesses, gas stations, travel, digital sales (accessed 2026-10-29)
  16. Costco Wholesale Form 10-K for fiscal year 2026 — Item 2 properties: warehouses by segment, owned and leased, floor space (accessed 2026-10-29)
  17. Target Corporation Form 10-K for fiscal year 2025 — Item 1 and Item 7: store count, Target Circle 360 paid membership, merchandise categories (accessed 2026-10-29)
  18. Target Form 10-K for fiscal 2025 (year ended January 31, 2026) — Store count, merchandise categories, same-day fulfillment (accessed 2026-10-29)
  19. Walmart Form 10-K for fiscal year 2026 (year ended January 31, 2026) — Item 1 general, development and segments: headquarters, history, fiscal year, revenue, store counts, segment offerings, Sam's Club fees (accessed 2026-10-29)
  20. Amazon Form 10-K for fiscal year 2025 — Item 1: online and physical stores, third-party sellers, advertising services, Amazon Prime (accessed 2026-11-04)
  21. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1: supermarket count and Kroger Precision Marketing retail media (accessed 2026-11-04)
  22. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 2 properties: stores, retail square feet, supply chain facilities (accessed 2026-10-29)
  23. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 competition and intellectual property (trademarks) (accessed 2026-10-29)
  24. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1A risk factors: reputation, 2025 consumer boycotts (accessed 2026-10-29)
  25. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 7 MD&A: comparable sales, traffic, sales by channel and fulfillment channel (accessed 2026-10-29)
  26. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Note 2 net sales: advertising revenue and credit card profit sharing (accessed 2026-10-29)
  27. Target Corporation Declares Regular Quarterly Dividend (news release, September 23, 2026) — Fourth quarter 2026 dividend: amount, record and payment dates, 237th consecutive dividend (accessed 2026-11-04)
  28. Target Corporation Form 10-Q for the quarter ended August 1, 2026 — Tariff refunds note, store data, share repurchase program, dividends, debt repayment, legal proceedings (accessed 2026-11-04)
  29. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1A risk factors: trade policy, tariffs and the first sale declaration program (accessed 2026-11-04)
  30. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 3 legal proceedings: securities class actions (accessed 2026-11-04)
  31. SEC EDGAR companyfacts: Target (TGT) — quarterly 10-Q/10-K facts (accessed 2026-11-04)
  32. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 human capital (team member count, starting wage range) and executive officers (accessed 2026-11-04)
  33. Target Corporation Form 8-K filed February 5, 2026 — CEO transition: Michael Fiddelke CEO from February 1, 2026; Brian Cornell Executive Chair (accessed 2026-11-04)
  34. Target Corporation Increases Quarterly Dividend by 1.8 Percent (news release, June 11, 2026) — Quarterly dividend raised to $1.16 per share; 55th consecutive year of annual dividend increases (accessed 2026-11-04)
  35. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Cover and Item 1 overview: headquarters address, incorporation, single segment, strategy, giving 5% of profit since 1946 (accessed 2026-11-04)
  36. Target Corporation first quarter 2026 results release, May 20, 2026 (Form 8-K exhibit 99) — First quarter 2026 comparable sales, traffic and digital sales (accessed 2026-11-04)
  37. Target Corporation investor events and presentations — Date of the Q3 2026 earnings conference call (accessed 2026-11-04)