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Kroger (KR) explained: how it makes money, how it's doing, what protects it

A plain-English guide to one of America's big supermarket chains. See what it sells, where the money goes, who it competes with and what keeps shoppers coming back.

⚡What does Kroger do, in 30 seconds?

Kroger sells groceries, fresh food, medicines and fuel. At 31 January 2026, it ran 2,697 supermarkets in 35 US states and the District of Columbia; 2,250 had pharmacies and 1,731 had fuel centers 6. In FY2025, the year to 31 January 2026, it took in $147.6bn ✓. Groceries that keep on the shelf made up 53% ✓ of that, and fresh food 25% ✓.

Revenue, FY2025
$147.6bn✓
Profit, FY2025
$1.0bn✓
Sales growth, 4 quarters to 15 Aug 2026
1.6%✓
Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted), 15 Aug 2026
-$13.7bn✓
Headquarters
Cincinnati, Ohio 36
Founded
1883 36
Employees
More than 403,000 at 31 January 2026 27
CEO
Greg Foran, since 10 February 2026 3738
Supermarkets
2,697 in 35 states and the District of Columbia at 31 January 2026 6
Households served
About 63 million a year 4
Fiscal year ends
Saturday closest to 31 January 36

📱What does Kroger sell?

Kroger reports one business, its stores, which make up substantially all of its sales 1. It splits those sales into five kinds of products, and everyday groceries are by far the biggest. Here is what each one is and who buys it.

🥫

Non-perishable groceries

Mainly packaged grocery items, general merchandise, health and beauty care and natural foods 1. This line brought in $77.6bn ✓ in FY2025. Across the store, Kroger sells its own brands in three tiers: Private Selection (premium), the Kroger brand and Smart Way (value), plus the Simple Truth natural and organic line 3.

👥 Households doing their weekly shop. Over 95% of customer transactions are tied to a Kroger loyalty card 4.

🥦

Fresh food

Mainly produce, flowers, meat, seafood, deli, bakery and fresh prepared foods 1. Fresh food brought in $37.2bn ✓ in FY2025. Kroger's own food plants include 14 dairies, nine deli or bakery plants and two cheese plants 5.

👥 Shoppers buying fruit, vegetables, meat and ready-made meals.

💊

Pharmacy

Prescription counters inside 2,250 of Kroger's supermarkets at 31 January 2026 6. Pharmacy brought in $18.2bn ✓ in FY2025. In FY2023, the year to February 2024, it brought in $14.4bn ✓. In the quarter to 15 August 2026, pharmacy was among the departments leading Kroger's identical sales growth 7.

👥 People filling prescriptions. Customers switching from brand-name to generic drugs cut that quarter's identical sales growth by 61 basis points 7.

⛽

Fuel

Fuel centers at 1,731 of Kroger's supermarkets at 31 January 2026 6. Fuel brought in $13.6bn ✓ in FY2025. Kroger says fuel is an important part of its revenue, profit and loyalty offering 6. In the quarter to 15 August 2026, fuel sales rose 25.6% from a year earlier, mainly because the average pump price rose 25.3% 7.

👥 Drivers filling up near where they shop.

📺

Other

Mainly ads sold to other companies, data analytics services and in-store health clinics; it also held specialty pharmacy until Kroger sold that business 1. This line brought in $1.1bn ✓ in FY2025, against $4.2bn ✓ in FY2023. It fell in fiscal 2025 mainly because of that sale 1. Its ad arm, Kroger Precision Marketing, sells ads in search, on social media, on connected TV and inside stores 3.

👥 Brands that want to reach Kroger shoppers, and patients at its clinics.

How the mix has shifted

Revenue mix by productFY2023Non-perishable groceries: $78.2bn (52%)Non-perishable groceries 52%Fresh food: $36.6bn (24%)Fresh food 24%Pharmacy: $14.4bn (10%)Pharmacy 10%Fuel: $16.6bn (11%)Fuel 11%Other: $4.2bn (3%)FY2024Non-perishable groceries: $77.1bn (52%)Non-perishable groceries 52%Fresh food: $36.3bn (25%)Fresh food 25%Pharmacy: $15.7bn (11%)Pharmacy 11%Fuel: $15.0bn (10%)Fuel 10%Other: $3.1bn (2%)FY2025Non-perishable groceries: $77.6bn (53%)Non-perishable groceries 53%Fresh food: $37.2bn (25%)Fresh food 25%Pharmacy: $18.2bn (12%)Pharmacy 12%Fuel: $13.6bn (9%)Fuel 9%Other: $1.1bn (1%)
Revenue mix by productFY23Non-perishable groceries: $78.2bn (52%)52%Fresh food: $36.6bn (24%)24%Pharmacy: $14.4bn (10%)Fuel: $16.6bn (11%)11%Other: $4.2bn (3%)FY24Non-perishable groceries: $77.1bn (52%)52%Fresh food: $36.3bn (25%)25%Pharmacy: $15.7bn (11%)Fuel: $15.0bn (10%)Other: $3.1bn (2%)FY25Non-perishable groceries: $77.6bn (53%)53%Fresh food: $37.2bn (25%)25%Pharmacy: $18.2bn (12%)12%Fuel: $13.6bn (9%)Other: $1.1bn (1%)Non-perishable groceriesFresh foodPharmacyFuelOther
Share of revenue by business line, by fiscal year. Source: KROGER CO 10-K filed 2026-03-31.

💸How does Kroger make money?

Follow the money: what customers pay for, what it costs to make, and what is left as profit.

Money map FY2025: how revenue turns into profitNon-perishable groceries → Revenue: $77.6bnFresh food → Revenue: $37.2bnPharmacy → Revenue: $18.2bnFuel → Revenue: $13.6bnOther → Revenue: $1.1bnRevenue → Gross profit: $34.4bnRevenue → Cost of sales: $113.2bnGross profit → Operating profit: $1.9bnGross profit → Store running and admin costs: $32.5bnOperating profit → Net income: $1.0bnOperating profit → Income tax: $0.2bnOperating profit → Other costs: $0.7bnNon-perishable groceries$77.6bn · 53%Fresh food$37.2bn · 25%Pharmacy$18.2bn · 12%Fuel$13.6bn · 9%Other$1.1bn · 1%Revenue$147.6bnGross profit$34.4bn · 23%Cost of sales$113.2bn · 77%Operating profit$1.9bn · 1%Store running and admin costs$32.5bn · 22%Net income$1.0bn · 1%Income tax$0.2bn · <1%Other costs$0.7bn · <1%
Money map FY2025: how revenue turns into profitNon-perishable groceries: $77.6bnFresh food: $37.2bnPharmacy: $18.2bnFuel: $13.6bnOther: $1.1bnNon-perishable groceries$77.6bn · 53%Fresh food$37.2bn · 25%Pharmacy$18.2bn · 12%Fuel$13.6bn · 9%Other$1.1bn · 1%Revenue: $147.6bnRevenue$147.6bn · 100%Gross profit: $34.4bnCost of sales: $113.2bnGross profit$34.4bn · 23%Cost of sales$113.2bn · 77%Operating profit: $1.9bnStore running and admin costs: $32.5bnOperating profit$1.9bn · 1%Store running and admin costs$32.5bn · 22%Net income: $1.0bnIncome tax: $0.2bnOther costs: $0.7bnNet income$1.0bn · 1%Income tax$0.2bn · <1%Other costs$0.7bn · <1%
Money map (a Sankey diagram): band widths are to scale. Hover a band for the amount. Source: KROGER CO 10-K filings.

Kroger took in $147.6bn ✓ in FY2025. The cost of sales, what Kroger paid for the goods it sold, was $113.2bn ✓. What is left is gross profit, the money kept after paying for what was sold. That came to $34.4bn ✓.

Next come all the other costs of running the business, apart from interest and tax. That means store staff, rent, offices and other running costs. These store running and admin costs took $32.5bn ✓. Kroger's fiscal 2025 results include $2,497 million of fulfillment network impairment and related charges 13. What remains is operating profit, the profit from the main business, which was $1.9bn ✓. Other items, including interest, came to -$0.7bn ✓, a net cost, and tax took $0.2bn ✓. That left net income of $1.0bn ✓.

Put simply, out of every hundred dollars of sales, Kroger spent about $77 ✓ on the cost of sales and $22 ✓ on other operating costs, the store running and admin costs. It kept about $1 ✓ as profit, in the year of the fulfillment network charges 13.

Out of every $100 customers paid in FY2025 (the year to Jan 2026)…

Making the products and services $77Store running and admin costs $22Profit kept $1
💡
Fuel brings in a lot of sales but keeps little of each dollar after paying for the fuel. It made up 9% ✓ of Kroger's sales in FY2025. Kroger says fuel has a very low gross margin rate compared with its other sales, so it discusses its gross margin without fuel 731.

⏱️ Kroger by the clock

Spread the FY2025 totals evenly over its 364 days and you get this. Source: KROGER CO 10-K [8].

🛒
$406m
in sales every day
⏱️
$32
of profit every second
🎁
$9.8m
handed to shareholders every day

📈How is Kroger doing?

Kroger's sales have barely grown in recent years, and its profit fell in FY2025. Sales were $147.6bn ✓, up 0.4% ✓ on FY2024, the year to February 2025, when they were $147.1bn ✓. FY2025 sales come after Kroger sold its specialty pharmacy business, which made its other sales fall in fiscal 2025 1. Gross margin rose to 23.3% ✓ from 22.7% ✓. But operating profit fell to $1.9bn ✓ from $3.8bn ✓. That year, Kroger recorded $2,497 million of fulfillment network impairment and related charges 13. Net income was $1.0bn ✓, down from $2.7bn ✓. Free cash flow rose to $3.5bn ✓ from $1.8bn ✓.

In the four quarters to 15 August 2026, part way through fiscal 2026 (the year to January 2027), sales were $149.3bn ✓. That was up 1.6% ✓ on the four quarters before. In the quarter to 15 August 2026, identical sales without fuel rose 0.2%, against 3.4% a year earlier 31. The Inflation Reduction Act cut that growth by 138 basis points 7. Online sales grew 14% in that quarter 7. On 11 September 2026, Kroger cut its fiscal 2026 goal for identical sales growth without fuel to 0.2%-0.8%, from 1.0%-2.0% 31.

Over the long run, growth has been slow but steady. From FY2015, the year to January 2016, to FY2025, sales grew 3.0% ✓ a year on average. Sales rose in 8 ✓ of those 10 ✓ years. Operating margin slipped from 3.3% ✓ in FY2015 to 2.6% ✓ in FY2024. It then fell to 1.3% ✓ in FY2025, the year of the $2,497 million fulfillment network charges 13.

📝 The report card

Kroger earns top marks for steadiness, a middle mark for its balance sheet, and low marks for growth, profit and cash on a scale built for all kinds of companies. Every company is graded on the same fixed scale, so an A means the same thing on every page. The strip shows where Kroger (orange) and its 4 peers land; further right is better.

F

Growth

Sales growth per year, last 3 fiscal years
-0.1% · peer median 6.5%
#4 of 5 in the peer group
A ≥ 15.0%B ≥ 10.0%C ≥ 5.0%D ≥ 0.0%F below 0.0%

Kroger's sales changed by -0.1% ✓ a year over its last three fiscal years, to January 2026. That is just under the 0% line, so it earns an F ✓. Target's figure over the same years was -1.3% ✓, also an F ✓. Amazon grew 11.7% ✓ a year over its last three years, to December 2025, a B ✓.

Why this measure? (higher is better)

Growing sales is the engine of a business. Mature giants rarely grow fast, so 5% a year already earns a C.

F

Profitability

Operating margin, last 3 years combined
2.0% · peer median 4.7%
#5 of 5 in the peer group
A ≥ 30.0%B ≥ 20.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, Kroger kept 2.0% ✓ of sales as operating profit, an F ✓ on a scale built for all kinds of companies. Costco's figure is 3.8% ✓, also an F ✓. Walmart's is 4.2% ✓, also an F ✓. Kroger's three years include fiscal 2025, with its $2,497 million of fulfillment network charges 13.

Why this measure? (higher is better)

Operating margin is the share of each sales dollar left after running the business. Software and platforms often clear 30%; hardware makers usually sit below 10%.

F

Cash generation

Free cash flow as a share of sales, last 3 years combined
1.8% · peer median 3.2%
#5 of 5 in the peer group
A ≥ 20.0%B ≥ 15.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, Kroger turned 1.8% ✓ of sales into free cash flow, an F ✓. In FY2025 it spent $3.9bn ✓ on stores and equipment, out of $7.3bn ✓ of cash from operations. The peer median is also low, at 3.2% ✓.

Why this measure? (higher is better)

Free cash flow is the cash left after paying for factories, data centres and equipment. It funds dividends, buybacks and new bets.

C

Balance sheet

Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted) as a share of a year's sales
-8.5% · peer median 0.5%
#5 of 5 in the peer group
A ≥ 20.0%B ≥ 5.0%C ≥ -10.0%D ≥ -30.0%F below -30.0%

Kroger's borrowings are far bigger than its cash. At the end of FY2025, its cash and investments minus borrowings (leases and stakes in other companies not counted) came to -8.5% ✓ of a year's sales, a C ✓. Target's figure at the same date was -4.0% ✓, also a C ✓, and Kroger's is the lowest of the five companies compared. At 15 August 2026, Kroger's borrowings were $15.4bn ✓, against $1.7bn ✓ of cash and investments.

Why this measure? (higher is better)

More cash than debt gives a company room to ride out bad years. Some debt is normal; a lot of it makes a company fragile.

A

Steadiness

How much yearly sales growth swings (standard deviation, up to 10 years)
3.7% · peer median 5.7%
#2 of 5 in the peer group
A ≤ 5.0%B ≤ 8.0%C ≤ 12.0%D ≤ 18.0%F above 18.0%

Kroger's yearly growth swings very little. How much it swings, measured from year to year, is 3.7% ✓, which earns an A ✓. Only Walmart is steadier among the five, at 2.1% ✓. Amazon's figure is 10.0% ✓, a C ✓.

Why this measure? (lower is better)

Steady growers are easier to plan around. Big swings mean sales depend on product cycles, the economy or one-off events.

🧑‍🏫 How the grades work
  1. Same scale for everyone. Each measure has fixed cut-offs (shown under each strip). Clear the A line and you get an A, whatever your peers do.
  2. Three years together. Profitability and cash generation add up the last three fiscal years before dividing, so one unusual year counts for less than it would on its own (a year much bigger than the others still weighs most).
  3. Peers for context. The rank shows how Kroger compares with the group. Companies within 0.1 percentage point share a rank.
  4. Same source. Every company's figures come from its own latest annual report (10-K), so fiscal years end in different months.
  5. Judgement, openly stated. The cut-offs are QuantVantage.ai's view of what good looks like for a large, established company. They are not a forecast or a recommendation.

11 years at a glance

Revenue
$147.6bn
FY2025
Revenue by fiscal yearFY2015: $109.8bnFY2016: $115.3bnFY2017: $123.3bnFY2018: $121.9bnFY2019: $122.3bnFY2020: $132.5bnFY2021: $137.9bnFY2022: $148.3bnFY2023: $150.0bnFY2024: $147.1bnFY2025: $147.6bnFY2015FY2025
Operating margin
1.3%
FY2025
Operating marginFY2015FY2025
Free cash flow
$3.5bn
FY2025
Free cash flow by fiscal yearFY2015: $1.6bnFY2016: $0.6bnFY2017: $0.6bnFY2018: $1.2bnFY2019: $1.5bnFY2020: $4.0bnFY2021: $3.6bnFY2022: $1.4bnFY2023: $2.9bnFY2024: $1.8bnFY2025: $3.5bnFY2015FY2025
Net cash
-$12.5bn
end of FY2025
Net cash by fiscal yearFY2015: -$11.1bnFY2016: -$13.0bnFY2017: -$14.4bnFY2018: -$13.9bnFY2019: -$12.9bnFY2020: -$10.7bnFY2021: -$9.9bnFY2022: -$10.3bnFY2023: -$8.3bnFY2024: -$12.0bnFY2025: -$12.5bnFY2015FY2025

Where the cash goes

Over the 11 fiscal years from FY2015 to FY2025, Kroger paid out $24.0bn ✓ in buybacks and dividends. That was a bit more than the $22.5bn ✓ of free cash flow it made. In FY2025 it paid $0.9bn ✓ in dividends and spent $2.7bn ✓ on buybacks. Together, that was 104% ✓ of the year's free cash flow. In the quarter to 15 August 2026, Kroger raised its dividend by 11%, its 20th year in a row of increases 31.

Free cash flow vs cash returned to shareholders$0bnFY2016 free cash flow $0.6bnFY2016 buybacks + dividends $2.2bnFY16FY2017 free cash flow $0.6bnFY2017 buybacks + dividends $2.1bnFY17FY2018 free cash flow $1.2bnFY2018 buybacks + dividends $2.4bnFY18FY2019 free cash flow $1.5bnFY2019 buybacks + dividends $1.0bnFY19FY2020 free cash flow $4.0bnFY2020 buybacks + dividends $1.9bnFY20FY2021 free cash flow $3.6bnFY2021 buybacks + dividends $2.2bnFY21FY2022 free cash flow $1.4bnFY2022 buybacks + dividends $1.7bnFY22FY2023 free cash flow $2.9bnFY2023 buybacks + dividends $0.9bnFY23FY2024 free cash flow $1.8bnFY2024 buybacks + dividends $5.0bnFY24FY2025 free cash flow $3.5bnFY2025 buybacks + dividends $3.6bnFY25
Free cash flow vs cash returned to shareholders$0bnFY2020 free cash flow $4.0bnFY2020 buybacks + dividends $1.9bnFY20FY2021 free cash flow $3.6bnFY2021 buybacks + dividends $2.2bnFY21FY2022 free cash flow $1.4bnFY2022 buybacks + dividends $1.7bnFY22FY2023 free cash flow $2.9bnFY2023 buybacks + dividends $0.9bnFY23FY2024 free cash flow $1.8bnFY2024 buybacks + dividends $5.0bnFY24FY2025 free cash flow $3.5bnFY2025 buybacks + dividends $3.6bnFY25
■ Free cash flow   ■ Buybacks + dividends. Source: KROGER CO 10-K filings.

🧮Ratios 101: what are Kroger's key financial ratios?

Ratios shrink Kroger's big numbers into easy comparisons, and they show a grocer that keeps very little of each sale but sells a lot for what it owns. A ratio divides one number by another so companies of any size can be compared. Each card shows the formula with Kroger's real FY2025 numbers, the peer median and the trend.

💰 Profitability: how much of each sale is kept?

Higher is better

Gross margin

23.3%
Gross profit$34.4bn$147.6bnSales=23.3%

What is left from each sale after paying to make the product or deliver the service.

👉 At 23.3% ✓, up from 22.2% ✓ in FY2015, Kroger sits below the 26.4% ✓ peer median. Costco keeps far less, at 12.8% ✓.

📏 Rule of thumb: Above 40% usually signals pricing power or a big software or services mix.

Peer median 26.4% (4 peers)FY2015 22.2%
Gross margin by fiscal yearFY2015FY2025
Higher is better

Operating margin

1.3%
Operating profit$1.9bn$147.6bnSales=1.3%

What is left after also paying for research, marketing and running the company.

👉 Kroger's 1.3% ✓ is well below the 4.5% ✓ peer median and its own 3.3% ✓ of FY2015. It was 2.6% ✓ in FY2024, before the fiscal 2025 fulfillment network charges of $2,497 million 13.

📏 Rule of thumb: Above 20% is strong for a large company.

Peer median 4.5% (4 peers)FY2015 3.3%
Operating margin by fiscal yearFY2015FY2025
Higher is better

Net margin

0.7%
Net income$1.0bn$147.6bnSales=0.7%

The bottom line: profit after interest and taxes, per dollar of sales.

👉 Kroger kept 0.7% ✓ of sales as final profit in FY2025, down from 1.9% ✓ in FY2015 and below the 3.3% ✓ peer median. It was 1.8% ✓ in FY2024; FY2025 includes the $2,497 million of fulfillment network charges 13.

📏 Rule of thumb: Above 15% is strong; one-off tax items can move it in a single year.

Peer median 3.3% (4 peers)FY2015 1.9%
Net margin by fiscal yearFY2015FY2025
It depends

Return on equity (ROE)

17.1%
Net income$1.0bn$5.9bnShareholders' equity=17.1%

Profit earned for each dollar that shareholders have left in the company.

👉 ROE of 17.1% ✓ is below the 22.4% ✓ peer median and down from 29.9% ✓ in FY2015. Shareholders' equity is small, at $5.9bn ✓, so even a thin profit gives a fair ROE. FY2025 profit includes the $2,497 million of fulfillment network charges 13.

📏 Rule of thumb: Around 15% or more is good, but buybacks shrink equity and can make ROE look huge.

Peer median 22.4% (4 peers)FY2015 29.9%
Return on equity (ROE) by fiscal yearFY2015FY2025

⚙️ Efficiency: how hard do the assets work?

Higher is better

Return on assets (ROA)

2.0%
Net income$1.0bn$50.0bnTotal assets=2.0%

Profit earned from everything the company owns, however it was paid for.

👉 ROA of 2.0% ✓ is down from 6.0% ✓ in FY2015 and well below the 8.6% ✓ peer median. FY2025 profit includes the $2,497 million of fulfillment network charges 13.

📏 Rule of thumb: Above 10% is strong; banks and factories usually earn less.

Peer median 8.6% (4 peers)FY2015 6.0%
Return on assets (ROA) by fiscal yearFY2015FY2025
Higher is better

Asset turnover

3.0x
Sales$147.6bn$50.0bnTotal assets=3.0x

Dollars of sales squeezed out of each dollar of assets.

👉 Kroger's yearly sales are 3.0x ✓ the value of everything it owns, above the 2.1x ✓ peer median. Only Costco turns its assets faster, at 3.4x ✓.

📏 Rule of thumb: Retailers often top 2x; asset-heavy businesses can sit below 0.5x.

Peer median 2.1x (4 peers)FY2015 3.2x
Asset turnover by fiscal yearFY2015FY2025

🛟 Safety: could it survive a bad year?

It depends

Current ratio

0.8x
Current assets$14.5bn$18.1bnCurrent liabilities=0.8x

Can short-term assets (cash, money owed by customers, stock) pay the bills due within a year?

👉 Kroger's 0.8x ✓ is the same as in FY2015, at 0.8x ✓. It had $14.5bn ✓ of short-term assets against $18.1bn ✓ of bills due within a year. Walmart sits at the same 0.8x ✓.

📏 Rule of thumb: Above 1.0x is the classic comfort line, but cash-rich giants can run below it on purpose.

Peer median 1.0x (4 peers)FY2015 0.8x
Current ratio by fiscal yearFY2015FY2025
Lower is better

Debt to equity

2.7x
Total debt$15.9bn$5.9bnShareholders' equity=2.7x

How much the company has borrowed for each dollar shareholders have in it.

👉 Kroger's 2.7x ✓ is up from 1.7x ✓ in FY2015 and far above the 0.3x ✓ peer median. It had $15.9bn ✓ of debt against $5.9bn ✓ of shareholders' equity.

📏 Rule of thumb: Below 1.0x is conservative. Like ROE, it can rise when buybacks shrink equity, even if debt has not changed.

Peer median 0.3x (4 peers)FY2015 1.7x
Debt to equity by fiscal yearFY2015FY2025

💵 Cash and owners: where does the money end up?

Higher is better

Cash conversion

3.4x
Free cash flow$3.5bn$1.0bnNet income=3.4x

Does reported profit turn into real cash? Free cash flow is operating cash minus capital spending.

👉 Kroger's free cash flow was 3.4x ✓ its net income in FY2025: $3.5bn ✓ against $1.0bn ✓. That is far above the 0.7x ✓ peer median and its 0.8x ✓ of FY2015. Kroger's FY2025 net income includes the $2,497 million of fulfillment network charges 13.

📏 Rule of thumb: Near or above 1.0x means profits are backed by cash.

Peer median 0.7x (4 peers)FY2015 0.8x
Cash conversion by fiscal yearFY2015FY2025
Lower is better

Stock pay

0.1%
Share-based pay$0.2bn$147.6bnSales=0.1%

Pay given to staff in shares instead of cash. It is a real cost to owners because it adds shares.

👉 Stock pay is just 0.1% ✓ of sales, down from 0.2% ✓ in FY2015 and below the 0.4% ✓ peer median.

📏 Rule of thumb: Under 5% of sales is modest for a tech company.

Peer median 0.4% (4 peers)FY2015 0.2%
Stock pay by fiscal yearFY2015FY2025
It depends

Shareholder payout

352.8%
Dividends + buybacks$3.6bn$1.0bnNet income=352.8%

How much of the year's profit was handed back to owners.

👉 Kroger paid out 352.8% ✓ of FY2025 profit as dividends and buybacks: $3.6bn ✓ against net income of $1.0bn ✓. The peer median is 51.1% ✓, and Kroger's own figure was 53.4% ✓ in FY2015. FY2025 net income includes the $2,497 million of fulfillment network charges 13.

📏 Rule of thumb: Above 100% means it returned more than it earned, using cash savings or debt.

Peer median 51.1% (4 peers)FY2015 53.4%
Shareholder payout by fiscal yearFY2015FY2025

Ratios use fiscal-year-end balance sheet values. Inputs are shown rounded, so dividing them can differ from the result in the last digit. A peer median leaves out peers that do not report the inputs, or where the ratio means nothing (for example, negative shareholders' equity). Rules of thumb are general guides from QuantVantage.ai, not hard limits. No share-price ratios (like price-to-earnings) are shown on this page.

🥊Who are Kroger's competitors?

Kroger competes with big discount chains, warehouse clubs and online sellers. It lists online retailers, mass merchants, club stores and deep discounters among its rivals 24. Costco, in turn, names Kroger among its significant US general merchandise competitors 15.

Peer map: growth vs profitability, bubble size = revenue0%5%10%15%0%10%Sales growth per year, 3 years →Operating margin →Amazon: revenue $716.9bn, growth 11.7%/yr, operating margin 11.2%AMZNWalmart: revenue $713.2bn, growth 5.3%/yr, operating margin 4.2%WMTCostco: revenue $303.2bn, growth 7.8%/yr, operating margin 3.9%COSTKroger: revenue $147.6bn, growth -0.1%/yr, operating margin 1.3%KRTarget: revenue $104.8bn, growth -1.3%/yr, operating margin 4.9%TGT
Peer map: growth vs profitability, bubble size = revenue0%5%10%15%0%10%Sales growth per year, 3 years →Operating margin →Amazon: revenue $716.9bn, growth 11.7%/yr, operating margin 11.2%AMZNWalmart: revenue $713.2bn, growth 5.3%/yr, operating margin 4.2%WMTCostco: revenue $303.2bn, growth 7.8%/yr, operating margin 3.9%COSTKroger: revenue $147.6bn, growth -0.1%/yr, operating margin 1.3%KRTarget: revenue $104.8bn, growth -1.3%/yr, operating margin 4.9%TGT
Peer map from each company's latest 10-K. Bubble size = revenue. Source: SEC filings [8] [11] [9] [12] [10].
CompanyWhere they competeRevenueGrowth/yr (3y)Op. marginFCF margin
Kroger (KR, FY2025 to Jan 2026)Groceries, fresh food, pharmacy and fuel at 2,697 US supermarkets at 31 January 2026 6$147.6bn-0.1%1.3%2.3%
Costco (COST, FY2026 to Aug 2026)Groceries, fresh food, pharmacies and fuel; Costco ran 774 gas stations at the end of its fiscal 2026 151617$303.2bn7.8%3.9%3.1%
Target (TGT, FY2025 to Jan 2026)Groceries in US stores, plus ad businesses that sell to the brands they stock: Kroger Precision Marketing at Kroger and Roundel at Target 181920$104.8bn-1.3%4.9%2.7%
Walmart (WMT, FY2026 to Jan 2026)Groceries, pharmacy and fuel in US stores; grocery made $285.5 billion of Walmart U.S. fiscal 2026 net sales 212223$713.2bn5.3%4.2%2.1%
Amazon (AMZN, FY2025)Groceries in stores and online; Amazon bought Whole Foods Market in 2017 and later opened Amazon Fresh stores 242526$716.9bn11.7%11.2%1.1%

Kroger also competes with regional chains, dollar stores, and ethnic, specialty and natural food stores 24. It calls the competition intense and ever-increasing 24.

🧭Kroger SWOT: strengths, weaknesses, opportunities and threats

💪 Strengths

  • Kroger serves about 63 million households a year, and over 95% of customer transactions are tied to its loyalty card 4.
  • Its Our Brands store-brand products made up over $39 billion of sales in fiscal 2025 5.
  • Kroger's yearly sales growth swings very little, at 3.7% ✓, which earns an A ✓.
  • At 31 January 2026, 2,250 of its 2,697 supermarkets had pharmacies and 1,731 had fuel centers 6.

🩹 Weaknesses

  • Kroger kept just 1.3% ✓ of FY2025 sales as operating profit, in a year with $2,497 million of fulfillment network impairment and related charges 13.
  • At 31 January 2026, Kroger carried $132 million of current and $981 million of long-term liabilities for opioid lawsuit settlements, which it says are not admissions of wrongdoing 29.
  • Kroger's debt was 2.7x ✓ its shareholders' equity at the end of FY2025, against a peer median of 0.3x ✓.
  • Kroger believes most of the union pension plans it pays into have liabilities bigger than their assets. It expects its payments to most of them to rise over the next few years 30.

🚀 Opportunities

  • Profit at Kroger Precision Marketing, its ad business, grew 24% in the quarter to 15 August 2026 31.
  • Online sales grew 14% in that quarter, or 20% leaving out closed fulfillment centers, the sale of Vitacost.com and the end of Ship Marketplace 7.
  • On 1 July 2026, Kroger agreed to buy Giant Eagle, a family-owned grocer with stores in five states, for about $1.65 billion 32.
  • In October 2026, Kroger set a target of about 3% growth in comparable sales without fuel and pharmacy in 2029 33.

⚠️ Threats

  • At the trial's start on 19 October 2026, Albertsons was seeking at least $8 billion from Kroger over their ended merger 347. Kroger says it owes nothing 347.
  • Kroger warns that if shoppers let AI agents buy for them on price or speed, it could lose its direct link with customers 24.
  • The Inflation Reduction Act cut Kroger's identical sales growth without fuel by 138 basis points in the quarter to 15 August 2026 7.
  • Kroger warns that changes to government benefits such as SNAP could reduce what shoppers spend 30.

🏰Does Kroger have a moat?

Narrow moatKroger's loyalty card is used on over 95% of customer transactions 4, and its own brands sold over $39 billion in fiscal 2025 5. But it faces intense and growing competition 24.
Brand 3/5
Why 3?

Kroger runs its supermarkets under many local banner names, which it says have strong local ties and brand recognition 6. Its Our Brands products made up over $39 billion of sales in fiscal 2025 5. They include Kroger trademarks such as Simple Truth and Smart Way 5.

Switching costs 2/5
Why 2?

Over 95% of customer transactions are tied to a Kroger loyalty card 4, and Kroger says fuel is an important part of its loyalty offering 6. But it faces many kinds of rivals and calls the competition intense 24. It also warns that AI shopping agents could cut it off from the customer relationship 24.

Network effects 2/5
Why 2?

Kroger serves about 63 million households a year 4. It uses their loyalty data for personalized offers and for its data analytics and media businesses 4. Kroger Precision Marketing uses that shopping data to sell targeted ads to consumer goods makers and other partners 4.

Cost advantages and scale 3/5
Why 3?

Kroger ran 2,697 supermarkets at 31 January 2026 6. At that date, its 33 food plants made about 20% of the Our Brands units sold in its supermarkets 5. It also employed more than 403,000 people, and more than two-thirds were covered by union agreements 27. Its planned merger with Albertsons was ended on 11 December 2024 28. Kroger competes with mass merchants and club stores 24.

Intangibles (patents, licences, regulation) 1/5
Why 1?

Kroger's own brands carry its registered trademarks, such as Simple Truth and Smart Way 5. But Kroger lists many kinds of rivals, from online retailers to deep discounters and specialty stores, and calls the competition intense 24.

A moat is what keeps rivals from taking a company's customers and profits. Scores are QuantVantage.ai's judgement (5 = strongest), set with the same rubric on every explainer (orange is Kroger; grey dots are peers).

🔭What should you watch next?

By the end of fiscal 2026

Finishing the share buyback

In September 2026, Kroger had roughly $800 million left on its $2 billion buyback plan and expected to use it by the end of fiscal 2026 31.

Fiscal 2026

Fiscal 2026 results against the goal

On 20 October 2026, Kroger reaffirmed its goal of 0.2%-0.8% growth in identical sales without fuel for fiscal 2026 3133. That includes a drag of about 140 basis points from the Inflation Reduction Act 3133.

Expected in fiscal 2027 (the year to January 2028)

Giant Eagle deal

Kroger expects the Giant Eagle purchase to close in fiscal 2027, once a US antitrust waiting period ends 732. It expects to sell a limited number of Giant Eagle stores to win approval 732.

📚Learn the words

Revenue (sales)All the money a company takes in from customers before paying any costs.
Gross marginThe share of each sales dollar left after paying for the goods that were sold.
Operating profitProfit from the main business after paying for goods, staff, stores and offices, but before interest and tax.
Net incomeThe profit left at the very end, after every cost, interest and tax has been paid.
Free cash flowThe cash a business has left after running itself and paying for new stores and equipment.
Identical salesSales at stores that have been open for a while without big changes, so growth is not just from new stores. Kroger's main measure leaves out fuel 29.
Private labelA store's own brand, made for it and sold only in its shops, like Kroger's Simple Truth 5.
Loyalty cardA free card or app that gives shoppers rewards and tells the store what they buy.
Retail mediaAds a store sells to brands, shown on its website, app or in its shops, aimed using what shoppers buy.
ImpairmentA write-down when something a company owns, like a warehouse, is worth less than the value on its books.
Fiscal yearA company's own accounting year. Kroger's ends on the Saturday closest to 31 January, so FY2025 ended on 31 January 2026 36.
Economic moatA lasting advantage, like a strong brand or low costs, that keeps rivals from taking a company's customers.

❓Frequently asked questions about Kroger

How does Kroger make money?

Kroger makes its money selling groceries, fresh food, medicines and fuel in its supermarkets. In FY2025, groceries that keep on the shelf brought in $77.6bn ✓ and fresh food $37.2bn ✓. Pharmacy added $18.2bn ✓ and fuel $13.6bn ✓.

When was Kroger founded?

Kroger dates back to 1883, when Barney Kroger opened his first grocery store in Cincinnati with $372 of his life savings 35. The company was incorporated in 1902 36.

Who is Kroger's CEO?

Greg Foran has been Kroger's CEO since 10 February 2026 3738. He led Air New Zealand from 2020 to 2025 and Walmart U.S. from 2014 to 2020 37. Ronald Sargent has been non-executive chairman since 1 July 2026 39.

What happened to Kroger's merger with Albertsons?

The merger was blocked and then ended. The Federal Trade Commission sued to block it in February 2024, and two courts blocked it on 10 December 2024 40. The deal was ended on 11 December 2024, and the two companies have since sued each other 28.

Is Kroger buying Giant Eagle?

Kroger agreed on 1 July 2026 to buy Giant Eagle, a family-owned Pennsylvania grocer, for about $1.65 billion 32. Kroger expects the deal to close in fiscal 2027 732.

Does Kroger pay a dividend?

Kroger pays a dividend and raised it by 11% in the quarter to 15 August 2026, its 20th year in a row of increases 31. It paid $0.9bn ✓ in dividends in FY2025.

What are Kroger's own brands?

Kroger's own brands come in three tiers: Private Selection (premium), the Kroger brand and Smart Way (value), plus Simple Truth for natural and organic food 3. Together, these Our Brands products made up over $39 billion of sales in fiscal 2025 5.

What are identical sales?

Identical sales track sales at stores that have been open for five full quarters without being expanded or moved 29. Kroger's main identical sales measure leaves out fuel 29.

🎮Play: higher or lower, then test yourself

Higher or lower · round 1 of 5

Figures come from each company's latest annual report (10-K); fiscal years end in different months. Sources: [8] [11] [9] [12] [10].

Score: 0

🧠 Test yourself

5 quick questions. Score: 0 / 5

1. In what year did Barney Kroger open his first grocery store?

Barney Kroger opened his first store in Cincinnati in 1883, with $372 of his life savings 35.

2. About how much of Kroger's FY2025 sales came from groceries that keep on the shelf?

Non-perishable groceries made up 53% ✓ of Kroger's sales in FY2025.

3. Out of every $100 of sales in FY2025, about how much did Kroger keep as profit?

FY2025 included $2,497 million of fulfillment network charges 13, and Kroger kept about $1 ✓ of every $100 of sales as profit.

4. What share of Kroger's customer transactions are tied to a loyalty card?

Over 95% of customer transactions are tied to a Kroger loyalty card 4.

5. Kroger says it was the first US grocer to do what, in 1901?

Kroger says it became the first US grocer to set up its own bakeries, in 1901 35.

🔎Sources and method

Every figure comes from a source listed here or is calculated from those sources (marked ✓). Company financials come from the reports each company files with the SEC (10-K annual and 10-Q quarterly reports). Peer grades rank the same measures across the company and its peers. This page contains no share-price data and no valuation.

  1. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Notes: sales by product category and footnote definitions; segment reporting (accessed 2026-11-04)
  2. Kroger (KR) Form 10-K for fiscal year 2025, filed 2026-03-31 — revenue by product, segment and geography (accessed 2026-11-04)
  3. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 eCommerce, media channels, Our Brands tiers, associate wages and tuition reimbursement (accessed 2026-11-04)
  4. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 personalization and retail media: households, loyalty card use, data science, Kroger Precision Marketing (accessed 2026-10-29)
  5. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 merchandising and Our Brands: private-label sales, items per store, food production plants (accessed 2026-10-29)
  6. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 business: supermarket, pharmacy and fuel center counts, local banners, fuel strategy (accessed 2026-10-29)
  7. Kroger Form 10-Q for the second quarter of fiscal 2026 (quarter ended August 15, 2026) — MD&A and notes: identical sales drivers, eCommerce and fuel sales, store openings, fuel margin, Giant Eagle, Albertsons litigation (accessed 2026-11-04)
  8. SEC EDGAR companyfacts: Kroger (KR) — annual 10-K facts (accessed 2026-11-04)
  9. SEC EDGAR companyfacts: TARGET CORP (TGT) — annual 10-K facts (accessed 2026-11-04)
  10. SEC EDGAR companyfacts: AMAZON COM INC (AMZN) — annual 10-K facts (accessed 2026-11-04)
  11. SEC EDGAR companyfacts: COSTCO WHOLESALE CORP /NEW (COST) — annual 10-K facts (accessed 2026-11-04)
  12. SEC EDGAR companyfacts: Walmart Inc. (WMT) — annual 10-K facts (accessed 2026-11-04)
  13. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Note 19: fulfillment network closures, impairment and related charges (accessed 2026-11-04)
  14. SEC EDGAR companyfacts: Kroger (KR) — balance sheet at 2026-08-15 (accessed 2026-11-04)
  15. Costco Wholesale Form 10-K for fiscal year 2026 — Item 1 competition and intellectual property (trademarks, Kirkland Signature) (accessed 2026-10-29)
  16. Costco Wholesale Form 10-K for fiscal year 2026 — Item 1 general: start of operations, fiscal year, merchandise categories, warehouse ancillary and other businesses, gas stations, travel, digital sales (accessed 2026-10-29)
  17. The Kroger Co. Form 10-K for fiscal year 2025 — Item 1 business: supermarkets, pharmacies and fuel centers (accessed 2026-10-29)
  18. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1: supermarket count and Kroger Precision Marketing retail media (accessed 2026-11-04)
  19. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 business: owned and exclusive brands, other revenue sources, Target Circle loyalty program, distribution (accessed 2026-10-29)
  20. Target Corporation Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 2 properties: stores, retail square feet, supply chain facilities (accessed 2026-10-29)
  21. Kroger Form 10-K for fiscal 2025 (year ended January 31, 2026) — Supermarkets, pharmacies and fuel centers (accessed 2026-10-29)
  22. Walmart Form 10-K for fiscal year 2026 (year ended January 31, 2026) — Notes: membership and other income, disaggregated net sales by category and market, eCommerce sales, PhonePe and Flipkart ownership, VIZIO goodwill, fiscal 2027 dividend (accessed 2026-10-29)
  23. Walmart Form 10-K for fiscal year 2026 (year ended January 31, 2026) — Item 1 general, development and segments: headquarters, history, fiscal year, revenue, store counts, segment offerings, Sam's Club fees (accessed 2026-10-29)
  24. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1A competitive environment: types of rivals, AI shopping agents (accessed 2026-10-29)
  25. Amazon Form 10-K for fiscal year 2025 — Item 1A competition: grocery among the industries where Amazon has competitors (accessed 2026-11-04)
  26. Amazon 2025 letter to shareholders (8-K exhibit 99.1), April 2026 — Whole Foods Market stores (accessed 2026-11-04)
  27. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 human capital: employees and collective bargaining agreements (accessed 2026-10-29)
  28. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Notes to financial statements: Albertsons merger termination and litigation (accessed 2026-10-29)
  29. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Note 12 opioids: settlement framework and recorded settlement liability; MD&A identical sales definition (accessed 2026-11-04)
  30. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1A risk factors: multi-employer pensions, fuel, government benefits such as SNAP/EBT (accessed 2026-11-04)
  31. Kroger second quarter 2026 results press release (8-K exhibit 99.1), September 11, 2026 — Second-quarter highlights, Kroger Precision Marketing profit growth, dividend, share repurchases, debt ratio, full-year 2026 guidance (accessed 2026-11-04)
  32. Kroger Form 8-K, July 1, 2026: agreement to acquire Giant Eagle, Inc. — Item 8.01: Giant Eagle purchase price, states served, expected closing and divestitures (accessed 2026-11-04)
  33. Kroger Investor Update press release (8-K exhibit 99.1), October 20, 2026 — Strategy pillars, long-term financial targets through 2029, reaffirmed 2026 guidance (accessed 2026-11-04)
  34. Grocery Dive: Albertsons and Kroger trial over the failed merger begins, October 19, 2026 — Trial start date, court, judge, damages sought, each side's position (accessed 2026-11-04)
  35. The Kroger Co.: our history — Founder, first store, first bakeries, first private-label product, banners joined through mergers (accessed 2026-11-04)
  36. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Cover and Item 1 overview: state of incorporation, headquarters, founding and incorporation years, fiscal year convention (accessed 2026-11-04)
  37. Kroger Form 8-K: appointment of Gregory S. Foran as CEO (event February 4, 2026) — Item 5.02: CEO appointment date and prior roles (accessed 2026-11-04)
  38. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Item 1 information about executive officers (Foran, Sargent) (accessed 2026-11-04)
  39. Kroger Form 8-K, June 25, 2026: chairman becomes non-executive — Item 5.02: Ronald Sargent continues as non-executive chairman from July 1, 2026 (accessed 2026-11-04)
  40. Kroger Form 10-K for fiscal year 2025 (year ended January 31, 2026) — Note 18: termination of the merger with Albertsons Companies, Inc. (FTC suit, injunctions) (accessed 2026-11-04)
  41. SEC EDGAR companyfacts: Kroger (KR) — quarterly 10-Q/10-K facts (accessed 2026-11-04)