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HP (HPQ) explained: how it makes money, how it's doing, what protects it

A plain-English guide to the company behind HP laptops, printers and ink. See what it sells, where the money goes, who it competes with and what keeps customers coming back.

⚡What does HP do, in 30 seconds?

HP makes personal computers 1 and printers, and sells the ink and toner cartridges those printers use 4. It sold $55.3bn ✓ in FY2025, and PCs made up 70% ✓ of that. Printing brings in less, but it earned more operating profit than PCs in fiscal 2025 2.

Revenue, FY2025
$55.3bn✓
Profit, FY2025
$2.5bn✓
Sales growth, 4 quarters to 31 Jul 2026
8.1%✓
Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted), 31 Jul 2026
-$5.0bn✓
Headquarters
Palo Alto, California 34
Employees
About 55,000 worldwide at the end of fiscal 2025 34
CEO
Bruce Broussard, interim CEO since February 2026 27
Founded
1939 36, in a Palo Alto garage 36
Fiscal year ends
31 October 34

📱What does HP sell?

HP has two big businesses: computers and printing. Computers bring in 70% ✓ of sales, while printing earns more of the operating profit 2.

💻

Personal Systems (PCs)

Laptops, desktops, workstations, screens and hybrid-work gear 1. Business PCs are the bigger part, with $27,438 million of revenue in fiscal 2025 against $11,094 million for home PCs 2. Brands include Elite, Dragonfly, Omen, Spectre and Pavilion 1 1.

👥 Businesses, schools and governments buy the business PCs, while gamers, students and families buy the home PCs 1 1. Most of HP's revenue comes through resellers such as shops and distributors 3.

🖨️

Printing

Home and office printers, large graphics presses and 3D printing, plus the ink and laser cartridges they use 4. Supplies are the biggest part, at $10,916 million of revenue in fiscal 2025 2. Business printers brought in $4,633 million, and home printers $1,153 million 2.

👥 Homes, offices, and businesses that need large graphics presses or 3D printing 4. Homes and small firms can also subscribe to printing through Instant Ink or the HP All-In Plan 4.

How the mix has shifted

Revenue mix by productFY2023Personal Systems (PCs): $35.7bn (66%)Personal Systems (PCs) 66%Printing: $18.0bn (34%)Printing 34%FY2024Personal Systems (PCs): $36.2bn (68%)Personal Systems (PCs) 68%Printing: $17.3bn (32%)Printing 32%FY2025Personal Systems (PCs): $38.5bn (70%)Personal Systems (PCs) 70%Printing: $16.7bn (30%)Printing 30%
Revenue mix by productFY23Personal Systems (PCs): $35.7bn (66%)66%Printing: $18.0bn (34%)34%FY24Personal Systems (PCs): $36.2bn (68%)68%Printing: $17.3bn (32%)32%FY25Personal Systems (PCs): $38.5bn (70%)70%Printing: $16.7bn (30%)30%Personal Systems (PCs)Printing
Share of revenue by business line, by fiscal year. Source: HP Inc. 10-K filed 2025-12-10.

Where the customers are

The Americas are HP's biggest region, at 43% ✓ of sales in FY2025. Europe, the Middle East and Africa added 34% ✓, and Asia Pacific 24% ✓. About 65% of HP's revenue in fiscal 2025 came from outside the United States 16.

Revenue by regionAmericas$23.5bn 43% of salesEurope, Middle East & Africa$18.6bn 34% of salesAsia Pacific$13.2bn 24% of sales
Revenue by regionAmericas$23.5bn 43%Europe, Middle East & Africa$18.6bn 34%Asia Pacific$13.2bn 24%
Revenue by region, FY2025. Source: HP Inc. 10-K filed 2025-12-10.

💸How does HP make money?

Follow the money from left to rightfrom top to bottom: what customers pay for, what it costs to make, and what is left as profit.

Money map FY2025: how revenue turns into profitPersonal Systems (PCs) → Revenue: $38.5bnPrinting → Revenue: $16.7bnRevenue → Gross profit: $11.4bnRevenue → Cost of sales: $43.9bnGross profit → Operating profit: $3.2bnGross profit → R&D: $1.6bnGross profit → Selling & admin: $5.8bnGross profit → Other operating costs: $0.8bnOperating profit → Net income: $2.5bnOperating profit → Income tax: $0.1bnOperating profit → Other costs: $0.5bnPersonal Systems (PCs)$38.5bn · 70%Printing$16.7bn · 30%Revenue$55.3bnGross profit$11.4bn · 21%Cost of sales$43.9bn · 79%Operating profit$3.2bn · 6%R&D$1.6bn · 3%Selling & admin$5.8bn · 11%Other operating costs$0.8bn · 1%Net income$2.5bn · 5%Income tax$0.1bn · <1%Other costs$0.5bn · 1%
Money map FY2025: how revenue turns into profitPersonal Systems (PCs): $38.5bnPrinting: $16.7bnPersonal Systems (PCs)$38.5bn · 70%Printing$16.7bn · 30%Revenue: $55.3bnRevenue$55.3bn · 100%Gross profit: $11.4bnCost of sales: $43.9bnGross profit$11.4bn · 21%Cost of sales$43.9bn · 79%Operating profit: $3.2bnR&D: $1.6bnSelling & admin: $5.8bnOther operating costs: $0.8bnOperating profit$3.2bn · 6%R&D$1.6bn · 3%Selling & admin$5.8bn · 11%Other operating costs$0.8bn · 1%Net income: $2.5bnIncome tax: $0.1bnOther costs: $0.5bnNet income$2.5bn · 5%Income tax$0.1bn · <1%Other costs$0.5bn · 1%
Money map (a Sankey diagram): band widths are to scale. Hover a band for the amount. Source: HP Inc. 10-K filings.

HP sold $55.3bn ✓ of PCs, printers and supplies in FY2025. Making or buying those products cost $43.9bn ✓. What is left is gross profit, the money kept after paying for what was sold. That came to $11.4bn ✓.

Next come the costs of running the company. Research and development took $1.6bn ✓, and sales, marketing and admin took $5.8bn ✓. Other operating costs took $0.8bn ✓. What remains is operating profit, which was $3.2bn ✓. Interest and other items came to -$0.5bn ✓, and tax took $0.1bn ✓. That left net income of $2.5bn ✓.

Put simply, out of every hundred dollars of sales, about $79 ✓ went on the products themselves. HP kept about $5 ✓ as profit. Services brought in $3.3bn ✓ and kept 42.0% ✓ as gross profit. Products kept just 19.2% ✓.

Out of every $100 customers paid in FY2025…

Making the products and services $79Research and development $3Selling and admin $11Other operating costs $1Other costs (interest and losses) $1Profit kept $5
💡
Printing earns far more per dollar than PCs: in fiscal 2025 it kept 18.7% of its revenue as operating profit, against 5.3% for PCs 2. Printing made only 30% ✓ of sales, but it earned $3,118 million of operating profit against $2,054 million for PCs 2. HP calls its ink cartridges high-margin sales that follow the sale of a printer 16.

⏱️ HP by the clock

Spread the FY2025 totals evenly over its 365 days and you get this. Source: HP Inc. 10-K [5].

🛒
$151m
in sales every day
⏱️
$80
of profit every second
🔬
$4m
on research every day
🎁
$5m
handed to shareholders every day

📈How is HP doing?

HP's sales have barely grown over the past decade and its margins have slipped, though sales picked up in the latest four quarters. HP Inc. became a separate company on 1 November 2015, when Hewlett Packard Enterprise was split off 14. From FY2016, its first full year alone, to FY2025, sales grew just 1.5% ✓ a year on average. Sales rose in only 5 ✓ of the last 10 ✓ years. They jumped 12.0% ✓ in FY2021, then fell in FY2023, a change of -14.6% ✓. Operating margin slipped from FY2016's 7.4% ✓ to 5.7% ✓ in FY2025.

The latest four quarters, to 31 July 2026, show sales picking up. Sales reached $59.2bn ✓, up 8.1% ✓ on the four quarters before. In the three months to July 2026, PC revenue rose 18.5% as average prices rose 40.8%, while PC units fell 15.8% 31. HP raised prices to make up for higher part costs 31. Over the nine months to July 2026, it also faced higher memory and storage costs 31. Operating margin over the four quarters was 5.4% ✓, a little lower than in FY2025.

📝 The report card

HP scores best on steadiness and worst on growth. Its marks for profit, cash and its balance sheet are weak, much like Dell's. Every company is graded on the same fixed scale, so an A means the same thing on every page. The strip shows where HP (orange) and its 4 peers land; further right is better.

F

Growth

Sales growth per year, last 3 fiscal years
-4.2% · peer median 2.9%
#5 of 5 in the peer group
A ≥ 15.0%B ≥ 10.0%C ≥ 5.0%D ≥ 0.0%F below 0.0%

HP's sales growth was -4.2% ✓ a year over its last three fiscal years, so sales shrank. That earns an F ✓ on the fixed scale. Dell grew 3.5% ✓ a year, a D ✓.

Why this measure? (higher is better)

Growing sales is the engine of a business. Mature giants rarely grow fast, so 5% a year already earns a C.

D

Profitability

Operating margin, last 3 years combined
6.4% · peer median 10.7%
#4 of 5 in the peer group
A ≥ 30.0%B ≥ 20.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, HP kept 6.4% ✓ of sales as operating profit, which earns a D ✓. Dell is close at 6.7% ✓, while Logitech keeps 14.7% ✓.

Why this measure? (higher is better)

Operating margin is the share of each sales dollar left after running the business. Software and platforms often clear 30%; hardware makers usually sit below 10%.

D

Cash generation

Free cash flow as a share of sales, last 3 years combined
5.5% · peer median 13.2%
#3 of 5 in the peer group
A ≥ 20.0%B ≥ 15.0%C ≥ 10.0%D ≥ 5.0%F below 5.0%

Over the last three years combined, HP turned 5.5% ✓ of sales into free cash flow, a D ✓. Dell matched it at 5.5% ✓. Logitech did far better at 20.8% ✓, an A ✓.

Why this measure? (higher is better)

Free cash flow is the cash left after paying for factories, data centres and equipment. It funds dividends, buybacks and new bets.

D

Balance sheet

Net cash (cash and investments minus borrowings; leases and stakes in other companies not counted) as a share of a year's sales
-10.8% · peer median -4.7%
#3 of 5 in the peer group
A ≥ 20.0%B ≥ 5.0%C ≥ -10.0%D ≥ -30.0%F below -30.0%

The grade uses HP's balance sheet at the end of FY2025, on 31 October 2025. Then its cash and investments minus its borrowings (leases not counted) came to -$6.0bn ✓, or -10.8% ✓ of a year's sales, a D ✓. In plain words, it owes more than it holds. The gap was a little smaller by 31 July 2026, at -$5.0bn ✓: $4.2bn ✓ of cash and investments against $9.2bn ✓ of debt.

Why this measure? (higher is better)

More cash than debt gives a company room to ride out bad years. Some debt is normal; a lot of it makes a company fragile.

C

Steadiness

How much yearly sales growth swings (standard deviation, up to 10 years)
8.3% · peer median 11.9%
#2 of 5 in the peer group
A ≤ 5.0%B ≤ 8.0%C ≤ 12.0%D ≤ 18.0%F above 18.0%

HP's yearly growth swings less than most peers', scoring 8.3% ✓ on how much yearly growth jumps around over up to 10 years. That earns a C ✓. Only HPE was steadier, at 6.4% ✓, a B ✓.

Why this measure? (lower is better)

Steady growers are easier to plan around. Big swings mean sales depend on product cycles, the economy or one-off events.

🧑‍🏫 How the grades work
  1. Same scale for everyone. Each measure has fixed cut-offs (shown under each strip). Clear the A line and you get an A, whatever your peers do.
  2. Three years together. Profitability and cash generation add up the last three fiscal years before dividing, so one unusual year counts for less than it would on its own (a year much bigger than the others still weighs most).
  3. Peers for context. The rank shows how HP compares with the group. Companies within 0.1 percentage point share a rank.
  4. Same source. Every company's figures come from its own latest annual report (10-K), so fiscal years end in different months.
  5. Judgement, openly stated. The cut-offs are QuantVantage.ai's view of what good looks like for a large, established company. They are not a forecast or a recommendation.

10 years at a glance

Revenue
$55.3bn
FY2025
Revenue by fiscal yearFY2016: $48.2bnFY2017: $52.1bnFY2018: $58.5bnFY2019: $58.8bnFY2020: $56.6bnFY2021: $63.5bnFY2022: $62.9bnFY2023: $53.7bnFY2024: $53.6bnFY2025: $55.3bnFY2016FY2025
Operating margin
5.7%
FY2025
Operating marginFY2016FY2025
Free cash flow
$2.8bn
FY2025
Free cash flow by fiscal yearFY2016: $2.8bnFY2017: $3.3bnFY2018: $4.0bnFY2019: $4.0bnFY2020: $3.7bnFY2021: $5.8bnFY2022: $3.7bnFY2023: $3.0bnFY2024: $3.2bnFY2025: $2.8bnFY2016FY2025
Net cash
-$6.0bn
end of FY2025
Net cash by fiscal yearFY2016: -$0.5bnFY2017: $0.4bnFY2018: -$0.1bnFY2019: -$0.6bnFY2020: -$1.1bnFY2021: -$3.2bnFY2022: -$7.9bnFY2023: -$6.4bnFY2024: -$6.4bnFY2025: -$6.0bnFY2016FY2025

Where the cash goes

From FY2016 to FY2025, HP handed back almost all of its free cash flow to shareholders. It spent $34.0bn ✓ on buybacks and dividends, against $36.3bn ✓ of free cash flow. In FY2025, payouts were 69% ✓ of free cash flow. HP aims to return about 100% of its free cash flow over time, as long as its debt stays below a set limit and no better use for the cash appears 38.

Free cash flow vs cash returned to shareholders$0bnFY2016 free cash flow $2.8bnFY2016 buybacks + dividends $2.0bnFY16FY2017 free cash flow $3.3bnFY2017 buybacks + dividends $2.3bnFY17FY2018 free cash flow $4.0bnFY2018 buybacks + dividends $3.5bnFY18FY2019 free cash flow $4.0bnFY2019 buybacks + dividends $3.4bnFY19FY2020 free cash flow $3.7bnFY2020 buybacks + dividends $4.1bnFY20FY2021 free cash flow $5.8bnFY2021 buybacks + dividends $7.2bnFY21FY2022 free cash flow $3.7bnFY2022 buybacks + dividends $5.3bnFY22FY2023 free cash flow $3.0bnFY2023 buybacks + dividends $1.1bnFY23FY2024 free cash flow $3.2bnFY2024 buybacks + dividends $3.2bnFY24FY2025 free cash flow $2.8bnFY2025 buybacks + dividends $1.9bnFY25
Free cash flow vs cash returned to shareholders$0bnFY2020 free cash flow $3.7bnFY2020 buybacks + dividends $4.1bnFY20FY2021 free cash flow $5.8bnFY2021 buybacks + dividends $7.2bnFY21FY2022 free cash flow $3.7bnFY2022 buybacks + dividends $5.3bnFY22FY2023 free cash flow $3.0bnFY2023 buybacks + dividends $1.1bnFY23FY2024 free cash flow $3.2bnFY2024 buybacks + dividends $3.2bnFY24FY2025 free cash flow $2.8bnFY2025 buybacks + dividends $1.9bnFY25
■ Free cash flow   ■ Buybacks + dividends. Source: HP Inc. 10-K filings.

🧮Ratios 101: what are HP's key financial ratios?

Ratios turn HP's big numbers into simple comparisons. They show thin margins and quick sales from its assets, but more stock on hand than it used to hold. A ratio divides one number by another so companies of any size can be compared. Each card shows the formula with HP's real FY2025 numbers, the peer median and the trend.

💰 Profitability: how much of each sale is kept?

Higher is better

Gross margin

20.6%
Gross profit$11.4bn$55.3bnSales=20.6%

What is left from each sale after paying to make the product or deliver the service.

👉 HP keeps 20.6% ✓ of sales as gross profit, a little above FY2016's 18.7% ✓. That is close to Dell's 20.0% ✓ but well below the 36.7% ✓ peer median.

📏 Rule of thumb: Above 40% usually signals pricing power or a big software or services mix.

Peer median 36.7% (4 peers)FY2016 18.7%
Gross margin by fiscal yearFY2016FY2025
Higher is better

Operating margin

5.7%
Operating profit$3.2bn$55.3bnSales=5.7%

What is left after also paying for research, marketing and running the company.

👉 HP's 5.7% ✓ is below FY2016's 7.4% ✓ and about half the 11.6% ✓ peer median. Its PC unit kept only 5.3% of revenue as operating profit in fiscal 2025 2.

📏 Rule of thumb: Above 20% is strong for a large company.

Peer median 11.6% (4 peers)FY2016 7.4%
Operating margin by fiscal yearFY2016FY2025
Higher is better

Net margin

4.6%
Net income$2.5bn$55.3bnSales=4.6%

The bottom line: profit after interest and taxes, per dollar of sales.

👉 HP keeps 4.6% ✓ of sales as final profit, down from FY2016's 5.2% ✓ and below the 10.0% ✓ peer median.

📏 Rule of thumb: Above 15% is strong; one-off tax items can move it in a single year.

Peer median 10.0% (4 peers)FY2016 5.2%
Net margin by fiscal yearFY2016FY2025

⚙️ Efficiency: how hard do the assets work?

Higher is better

Return on assets (ROA)

6.1%
Net income$2.5bn$41.8bnTotal assets=6.1%

Profit earned from everything the company owns, however it was paid for.

👉 ROA of 6.1% ✓ is down from FY2016's 8.6% ✓ and about half the 12.2% ✓ peer median.

📏 Rule of thumb: Above 10% is strong; banks and factories usually earn less.

Peer median 12.2% (4 peers)FY2016 8.6%
Return on assets (ROA) by fiscal yearFY2016FY2025
Higher is better

Asset turnover

1.3x
Sales$55.3bn$41.8bnTotal assets=1.3x

Dollars of sales squeezed out of each dollar of assets.

👉 HP's sales are 1.3x ✓ the value of everything it owns, down from FY2016's 1.7x ✓ but above the 1.1x ✓ peer median.

📏 Rule of thumb: Retailers often top 2x; asset-heavy businesses can sit below 0.5x.

Peer median 1.1x (4 peers)FY2016 1.7x
Asset turnover by fiscal yearFY2016FY2025
Lower is better

Inventory days

71 days
Inventory$8.5bn$43.9bnCost of sales× 365=71 days

How many days of products sit in warehouses before they are sold.

👉 HP holds about 71 ✓ days of stock, up from FY2016's 42 ✓ days. That is well above Dell's 42 ✓ days.

📏 Rule of thumb: Fewer days means less cash tied up and less risk of products going stale.

Peer median 53 days (4 peers)FY2016 42 days
Inventory days by fiscal yearFY2016FY2025

🛟 Safety: could it survive a bad year?

It depends

Current ratio

0.8x
Current assets$22.5bn$29.3bnCurrent liabilities=0.8x

Can short-term assets (cash, money owed by customers, stock) pay the bills due within a year?

👉 HP's 0.8x ✓ sits below one, down from FY2016's 1.0x ✓. At the end of fiscal 2025, HP took 139 days on average to pay its suppliers 24.

📏 Rule of thumb: Above 1.0x is the classic comfort line, but cash-rich giants can run below it on purpose.

Peer median 1.0x (4 peers)FY2016 1.0x
Current ratio by fiscal yearFY2016FY2025
Higher is better

Interest cover

7.4x
Operating profit$3.2bn$0.4bnInterest expense=7.4x

How many times over operating profit could pay the year's interest bill.

👉 Operating profit covers interest 7.4x ✓, down from FY2016's 13.0x ✓ but still above Dell's 5.2x ✓.

📏 Rule of thumb: Above 5x is comfortable; below 2x is a warning sign.

Peer median 2.4x (2 peers)FY2016 13.0x
Interest cover by fiscal yearFY2016FY2025

💵 Cash and owners: where does the money end up?

Higher is better

Cash conversion

1.1x
Free cash flow$2.8bn$2.5bnNet income=1.1x

Does reported profit turn into real cash? Free cash flow is operating cash minus capital spending.

👉 HP turns profit into cash at 1.1x ✓, the same as FY2016's 1.1x ✓ but below the 1.4x ✓ peer median.

📏 Rule of thumb: Near or above 1.0x means profits are backed by cash.

Peer median 1.4x (4 peers)FY2016 1.1x
Cash conversion by fiscal yearFY2016FY2025
It depends

R&D intensity

2.9%
R&D$1.6bn$55.3bnSales=2.9%

How much of each sales dollar goes into inventing future products.

👉 HP spends 2.9% ✓ of sales on R&D, up from FY2016's 2.5% ✓. That is in line with Dell's 2.8% ✓ but below the 6.9% ✓ peer median.

📏 Rule of thumb: Tech companies often spend 10% to 20%; more is not always better if it does not pay off.

Peer median 6.9% (4 peers)FY2016 2.5%
R&D intensity by fiscal yearFY2016FY2025
Lower is better

Stock pay

0.9%
Share-based pay$0.5bn$55.3bnSales=0.9%

Pay given to staff in shares instead of cash. It is a real cost to owners because it adds shares.

👉 Stock pay is just 0.9% ✓ of sales, up from FY2016's 0.4% ✓ but below the 2.1% ✓ peer median.

📏 Rule of thumb: Under 5% of sales is modest for a tech company.

Peer median 2.1% (4 peers)FY2016 0.4%
Stock pay by fiscal yearFY2016FY2025
It depends

Shareholder payout

76.6%
Dividends + buybacks$1.9bn$2.5bnNet income=76.6%

How much of the year's profit was handed back to owners.

👉 HP returned 76.6% ✓ of FY2025 profit, less than FY2016's 80.9% ✓ and the 116.9% ✓ peer median.

📏 Rule of thumb: Above 100% means it returned more than it earned, using cash savings or debt.

Peer median 116.9% (4 peers)FY2016 80.9%
Shareholder payout by fiscal yearFY2016FY2025

Ratios use fiscal-year-end balance sheet values. Inputs are shown rounded, so dividing them can differ from the result in the last digit. A peer median leaves out peers that do not report the inputs, or where the ratio means nothing (for example, negative shareholders' equity). Rules of thumb are general guides from QuantVantage.ai, not hard limits. No share-price ratios (like price-to-earnings) are shown on this page.

🥊Who are HP's competitors?

HP competes with other PC makers such as Dell, Lenovo and Apple 1011, and with printer makers such as Canon, Epson and Brother 12. Logitech competes with HP in PC accessories and meeting gear 1217. HPE shares HP's history, but neither company names the other as a main competitor 14151216.

Peer map: growth vs profitability, bubble size = revenue-5%0%5%10%0%10%20%30%Sales growth per year, 3 years →Operating margin →Apple: revenue $416.2bn, growth 1.8%/yr, operating margin 32.0%AAPLDell Technologies: revenue $113.5bn, growth 3.5%/yr, operating margin 7.2%DELLHP Inc.: revenue $55.3bn, growth -4.2%/yr, operating margin 5.7%HPQHewlett Packard Enterprise: revenue $34.3bn, growth 6.4%/yr, operating margin -1.3%HPELogitech: revenue $4.8bn, growth 2.2%/yr, operating margin 16.0%LOGI
Peer map: growth vs profitability, bubble size = revenue-5%0%5%10%0%10%20%30%Sales growth per year, 3 years →Operating margin →Apple: revenue $416.2bn, growth 1.8%/yr, operating margin 32.0%AAPLDell Technologies: revenue $113.5bn, growth 3.5%/yr, operating margin 7.2%DELLHP Inc.: revenue $55.3bn, growth -4.2%/yr, operating margin 5.7%HPQHewlett Packard Enterprise: revenue $34.3bn, growth 6.4%/yr, operating margin -1.3%HPELogitech: revenue $4.8bn, growth 2.2%/yr, operating margin 16.0%LOGI
Peer map from each company's latest 10-K. Bubble size = revenue. Source: SEC filings [5] [6] [19] [9] [7].
CompanyWhere they competeRevenueGrowth/yr (3y)Op. marginFCF margin
HP Inc. (HPQ, FY2025)Business and home PCs, printers, and the ink and toner they use$55.3bn-4.2%5.7%5.1%
Dell Technologies (DELL, FY2026)Head-on rival in business and home PCs; HP names Dell among its main PC competitors 1011$113.5bn3.5%7.2%7.5%
Apple (AAPL, FY2025)Mac laptops and desktops compete with HP's PCs; HP lists Apple among its main PC competitors 1213$416.2bn1.8%32.0%23.7%
Hewlett Packard Enterprise (HPE, FY2025)A sibling, not a rival: split off from HP in 2015, it sells servers, storage, networking and cloud services to businesses, and neither names the other as a main competitor 14151216$34.3bn6.4%-1.3%1.8%
Logitech (LOGI, FY2026)Keyboards, mice, webcams, headsets and meeting-room video, where HP sells HyperX and Poly gear 1217 18$4.8bn2.2%16.0%20.2%

HP also names Lenovo, Acer and ASUS among its main PC competitors 1011. In printers, its main rivals include Brother, Canon, Epson, Ricoh and Xerox 12. Canon is also an HP supplier: it is the only source of certain HP laser printer engines and toner cartridges 312.

🧭HP SWOT: strengths, weaknesses, opportunities and threats

💪 Strengths

  • Printing kept 18.7% of its revenue as operating profit in fiscal 2025 2.
  • Supplies such as ink and toner brought in $10,916 million in fiscal 2025, more than HP's other two printing units combined 2.
  • HP gets paid by customers before it pays suppliers: its cash cycle was minus 38 days at the end of fiscal 2025 24.
  • Business PCs brought in $27,438 million in fiscal 2025, far more than home PCs 2. In August 2026 HP said it had gained share in premium PCs 21.

🩹 Weaknesses

  • PCs make up 70% ✓ of sales but kept only 5.3% as operating profit in fiscal 2025 2.
  • Supplies revenue fell 3.4% in fiscal 2025, mainly because fewer HP printers were in use and they printed less 2.
  • HP has had an interim CEO since February 2026 27. In August 2026 he could not give a timeline for finding a permanent one 2720.
  • Sales growth was -4.2% ✓ a year over the last three fiscal years, an F ✓ on our report card.

🚀 Opportunities

  • AI PCs made up 46% of HP's PC mix in the quarter to July 2026 23. HP expects 60% to 70% in fiscal 2027 23, and says AI PCs add to its margins 23.
  • Tank printer units grew 42% in the quarter to July 2026, and industrial printing grew revenue for a 12th straight quarter 28.
  • Subscriptions such as Instant Ink and the All-In Plan sell printing as a service 4.
  • HP aims to save about $1 billion a year in gross costs by the end of fiscal 2028, as part of a plan to use AI across the company 2930.

⚠️ Threats

  • HP faced higher memory and storage costs in the nine months to July 2026 31. It expects them to keep rising as a share of PC costs 21.
  • In August 2026 HP expected PC units across the market to fall by a high-teens percentage in the second half of 2026 21. Its early planning assumes industry PC units fall by roughly mid-single digits in 2027 32.
  • Cheaper non-HP cartridges are often sold next to HP's own 1216, and HP says buyers are moving to refillable tank printers 16.
  • New US tariffs raised HP's costs in fiscal 2025, and its price moves did not fully make up for them 16.

🏰Does HP have a moat?

Narrow moatHP's well-known name, its buying power and its printer-and-ink system give it a narrow moat, but PC makers compete hard on price and cheaper non-HP cartridges chip away at ink.
Brand 3/5
Why 3?

HP lists its brand as an advantage in both PCs and printing 12. In August 2026 its interim CEO called it one of the best-known brands in technology 20. But HP says its PC markets are marked by price competition 12. Its PC unit kept only 5.3% of revenue as operating profit in fiscal 2025 2. In premium PCs, HP said in August 2026 that it had gained share 21.

Switching costs 2/5
Why 2?

Homes and small firms can subscribe to HP printing through Instant Ink or the All-In Plan 4. But tank printers bring HP no follow-on cartridge sales 16, and cheaper non-HP cartridges are often sold next to its own 1216. HP says it may not be able to stop copied supplies from working in its printers 1216. HP's PCs run mainly on Windows and Chrome, which HP does not own 112. HP has also faced lawsuits or probes in several countries over firmware that can stop cartridges with clone chips from working 22.

Network effects 1/5
Why 1?

One more HP user does not make HP better for anyone else. HP works with more than 150 software companies on its AI PCs 23. But its PCs run mainly on Windows and Chrome, which HP does not own 112.

Cost advantages and scale 3/5
Why 3?

HP lists buying power and broad distribution among its PC advantages 12. At the end of fiscal 2025, it took 139 days on average to pay suppliers, longer than it took to sell its stock and collect from customers 24. But HP warns that some rivals have more resources or scale 16. It buys certain laser printer engines only from Canon, a printing rival 312. Outside manufacturers build HP-designed products, and Intel, AMD and NVIDIA supply the processors in most of its PCs 3.

Intangibles (patents, licences, regulation) 2/5
Why 2?

HP held more than 16,000 patents at 31 October 2025, but says no single patent is essential to the company 25. Its Dynamic Security firmware has faced lawsuits or government probes in the US, Italy, Israel, the Netherlands, Australia and New Zealand 22. In June 2026 the Dutch Supreme Court found that HP's use of this firmware, which can stop cartridges with clone chips from working, is not unlawful 22.

A moat is what keeps rivals from taking a company's customers and profits. Scores are QuantVantage.ai's judgement (5 = strongest), set with the same rubric on every explainer (orange is HP; grey dots are peers).

🔭What should you watch next?

After fiscal 2026 ends on 31 Oct 2026

Fiscal 2026 results and the fiscal 2027 outlook

In September 2026 HP said it was not yet giving fiscal 2027 guidance 32. Figures on this page run to FY2025 and the four quarters to 31 July 2026.

Open

A permanent CEO

HP's board is searching for a permanent CEO, and in August 2026 the interim CEO could not give a timeline 2720.

Through FY2027

Memory chip costs and PC margins

HP expects its PC margin in the fourth quarter of fiscal 2026 to be below the third quarter's, and then to improve during fiscal 2027 21.

FY2027 and FY2028

AI PC share of HP's PC mix

HP expects AI PCs to reach 60% to 70% of its PC mix in fiscal 2027 and more than 70% in fiscal 2028 23.

By end of FY2028

Cost-cutting plan

HP's plan targets about $1 billion of gross yearly cost savings and 4,000 to 6,000 fewer employees by the end of fiscal 2028 2930.

12 Oct 2027

End of Windows 10 extended updates for home users

Microsoft's extended security updates for home Windows 10 users run until 12 October 2027 39. In August 2026 HP's finance chief said the Windows 11 PC refresh was roughly 70% complete 21.

Ongoing

Tariff refunds and cartridge lawsuits

By 31 July 2026 HP had applied for about $0.3 billion of tariff refunds 40. Its outlook for the fourth quarter of fiscal 2026 includes a boost from expected refunds 3540. In a US class action over its cartridge firmware, HP asked the court to dismiss the case, with a hearing set for August 2026 22. Watch for the outcome.

📚Learn the words

Revenue (sales)All the money a company takes in from customers before paying any costs.
Gross marginThe share of each sales dollar left after paying to make or buy the product. Higher means each sale is more profitable.
Operating profitProfit from the main business after paying for products, research, marketing and admin, but before interest and tax.
SuppliesThings a printer uses up, such as ink and toner cartridges, that owners buy again and again.
AI PCA computer with a chip built to run AI tasks on the device itself, instead of in a data centre.
Spin-offWhen a company splits part of itself into a separate company with its own shares.
Interim CEOA temporary boss who runs the company while the board looks for a permanent one.
Free cash flowThe cash a business has left after running itself and buying equipment. It can pay for dividends, buybacks or saving.
Cash conversion cycleHow many days pass between paying suppliers and getting paid by customers. A negative number means customers pay first.
Economic moatA lasting advantage, like a strong brand or high switching costs, that keeps rivals from taking a company's customers.

❓Frequently asked questions about HP

How does HP make money?

HP makes most of its sales from PCs, but most of its operating profit from printing. In FY2025, PCs brought in $38.5bn ✓ and Printing $16.7bn ✓. Yet Printing earned $3,118 million of operating profit, against $2,054 million for PCs 2.

Is HP the same company as Hewlett Packard Enterprise?

No. They were one company until 1 November 2015, when Hewlett Packard Enterprise was split off 14. HP Inc. kept PCs and printers, while HPE sells servers, storage, networking and cloud services to businesses 14151216. Both still use versions of the old HP brand 16.

Why does HP care so much about ink?

Ink, toner and other supplies are HP's biggest printing business, at $10,916 million of revenue in fiscal 2025 2. HP says tank printers bring no follow-on sales of high-margin cartridges, so their lifetime profit may be lower 16.

Who runs HP?

Bruce Broussard has been HP's interim CEO since 3 February 2026 27. He took over after Enrique Lores stepped down as CEO 27. The board is searching for a permanent CEO 2720. Karen Parkhill has been finance chief since August 2024 33.

Who are HP's main rivals?

In PCs, HP names Lenovo, Dell, Apple, Acer and ASUS among its main rivals 1011. In printing, they include Brother, Canon, Epson, Ricoh and Xerox, plus sellers of cheaper non-HP cartridges 12.

Does HP build its own computers?

Partly. Outside manufacturers build HP-designed products, and HP builds some finished products itself 3. Intel, AMD and NVIDIA supply the processors in most of its PCs 3.

What is an AI PC, and how many does HP sell?

An AI PC has the computing power to run AI tasks on the device itself 34. AI PCs made up 46% of HP's PC mix in the quarter to July 2026 23.

Does HP pay a dividend?

Yes, HP pays a quarterly dividend 2935. It paid $1.1bn ✓ in dividends in FY2025. In November 2025 it raised the dividend to $0.30 a share each quarter 2935.

🎮Play: higher or lower, then test yourself

Higher or lower · round 1 of 6

Figures come from each company's latest annual report (10-K); fiscal years end in different months. Sources: [5] [6] [19] [9] [7].

Score: 0

🧠 Test yourself

5 quick questions. Score: 0 / 5

1. Which HP business earned more operating profit in FY2025?

Printing earned $3,118 million of operating profit in fiscal 2025, against $2,054 million for PCs 2.

2. What is the biggest part of HP's printing business?

Supplies brought in $10,916 million in fiscal 2025, more than HP's other two printing units combined 2.

3. What happened to the old Hewlett-Packard company in 2015?

Hewlett Packard Enterprise was split off on 1 November 2015, and the rest became HP Inc. 14.

4. Where did Bill Hewlett and Dave Packard start HP?

HP began in a garage behind Dave Packard's house in Palo Alto, with $538 of working capital 36.

5. How did Hewlett and Packard decide the company's name?

They settled the name with a coin toss 36.

🔎Sources and method

Every figure comes from a source listed here or is calculated from those sources (marked ✓). Company financials are taken from SEC filings (10-K and 10-Q) as tagged in XBRL. Peer grades rank the same measures across the company and its peers. This page contains no share-price data and no valuation.

  1. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 Personal Systems: products, Commercial PS and Consumer PS customers and brands, operating systems and processors, Device-as-a-Service (accessed 2026-10-29)
  2. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — MD&A fiscal 2025 segment results: business-unit net revenue, segment earnings from operations and margins, unit and ASP drivers (accessed 2026-10-29)
  3. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 and Item 1A: outsourced manufacturing, single-source suppliers (Canon, Intel, AMD, NVIDIA), sales mostly through channel resellers (accessed 2026-10-29)
  4. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 Printing: Commercial Printing, Consumer Printing and Supplies units; Instant Ink, HP All-In Plan, Managed Print Services (accessed 2026-10-29)
  5. SEC EDGAR companyfacts: HP Inc. (HPQ) — annual 10-K facts (accessed 2026-10-28)
  6. SEC EDGAR companyfacts: Dell Technologies Inc. (DELL) — annual 10-K facts (accessed 2026-10-28)
  7. SEC EDGAR companyfacts: LOGITECH INTERNATIONAL S.A. (LOGI) — annual 10-K facts (accessed 2026-10-28)
  8. SEC EDGAR companyfacts: HP Inc. (HPQ) — balance sheet at 2026-07-31 (accessed 2026-10-28)
  9. SEC EDGAR companyfacts: Hewlett Packard Enterprise Co (HPE) — annual 10-K facts (accessed 2026-10-28)
  10. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12) — Item 1 competition: Personal Systems primary competitors (accessed 2026-10-29)
  11. Dell Technologies Form 10-K for fiscal year 2026 (filed 2026-03-16) — Item 1 and Note 18: ISG and CSG segment descriptions, product categories, CSG strategy (accessed 2026-10-29)
  12. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 competition: Personal Systems and Printing competitors, competitive advantages, non-original supplies, price adjustments (accessed 2026-10-29)
  13. Apple Inc. Form 10-K for fiscal year 2025 (filed 2025-10-31) — Item 1 Mac product line; Item 1A minority share in the global personal computer market (accessed 2026-10-29)
  14. HP Inc. Form 10-Q for the quarter ended 2026-07-31 (filed 2026-08-27) — Separation of Hewlett Packard Enterprise on 2015-11-01 and cross-indemnities (accessed 2026-10-29)
  15. Hewlett Packard Enterprise Form 10-K for fiscal year 2025 (filed 2025-12-18) — Item 1 business description, segments and primary competitors; separation from HP Inc. on 2015-11-01; shared legacy branding (accessed 2026-10-29)
  16. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1A risk factors: big tank printer economics, technological protection of supplies, printing demand trends, tariffs since April 2025, shared legacy branding with HPE, revenue outside the US, rivals' economies of scale (accessed 2026-10-29)
  17. Logitech International Form 10-K for fiscal year 2026 (filed 2026-05-21) — Item 1 competition: HyperX and Poly (owned by HP) among gaming, video collaboration and headset competitors (accessed 2026-10-29)
  18. Logitech International S.A. Form 10-K, fiscal 2026 (Item 1, Business) — Competition by product category and intellectual property (accessed 2026-10-29)
  19. SEC EDGAR companyfacts: Apple Inc. (AAPL) — annual 10-K facts (accessed 2026-10-28)
  20. HP Inc. Q3 fiscal 2026 earnings call transcript (2026-08-26), HP investor relations — Interim CEO remarks: CEO search update; HP brand (accessed 2026-10-29)
  21. HP Inc. Q3 fiscal 2026 earnings call transcript (2026-08-26), HP investor relations — Outlook remarks: Windows 11 refresh progress, PC market in second half of 2026, memory share of costs, Q4 Personal Systems margin, premium PC share in the Americas (accessed 2026-10-29)
  22. HP Inc. Form 10-Q for the quarter ended 2026-07-31 (filed 2026-08-27) — Litigation note: Dynamic Security cases, Dutch Supreme Court decision, Illinois class action (accessed 2026-10-29)
  23. HP Inc. Q3 fiscal 2026 earnings call transcript (2026-08-26), HP investor relations — Personal Systems remarks: AI PC share of mix and targets for FY2026-FY2028, software partners, margin effect (accessed 2026-10-29)
  24. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — MD&A cash conversion cycle table (DSO, DOS, DPO) at fiscal year end 2025 (accessed 2026-10-29)
  25. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 intellectual property: patent portfolio size; no single patent essential (accessed 2026-10-29)
  26. HP Inc. (HPQ) Form 10-K for fiscal year 2025, filed 2025-12-10 — revenue and cost of sales by product, segment and geography (accessed 2026-10-28)
  27. HP Inc. Form 8-K exhibit 99.1: leadership transition (2026-02-03) — Bruce Broussard appointed interim CEO; Enrique Lores steps down; CEO search committee (accessed 2026-10-29)
  28. HP Inc. Q3 fiscal 2026 earnings call transcript (2026-08-26), HP investor relations — Print remarks: tank printer units and share, industrial printing growth, All-In Plan, Precise Print, long-term Print margin range (accessed 2026-10-29)
  29. HP Inc. Form 8-K exhibit 99.1: fiscal 2025 fourth quarter results press release (2025-11-25) — Release date; fiscal 2026 plan (savings, charges, headcount); quarterly dividend raised to $0.30 (accessed 2026-10-29)
  30. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Restructuring note: Fiscal 2026 Plan and Fiscal 2023 Plan (accessed 2026-10-29)
  31. HP Inc. Form 10-Q for the quarter ended 2026-07-31 (filed 2026-08-27) — MD&A Q3 and nine-month segment results: Personal Systems and Printing revenue, ASP and unit drivers, segment margins; memory and storage costs (accessed 2026-10-29)
  32. HP Inc. Form 8-K (Item 7.01), 2026-09-21 — No fiscal 2027 guidance yet; planning assumption for industry PC units in calendar 2027 (accessed 2026-10-29)
  33. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Information about executive officers (accessed 2026-10-29)
  34. HP Inc. Form 10-K for fiscal year 2025 (filed 2025-12-10) — Item 1 overview: countries, segments; cover: headquarters, Delaware incorporation, fiscal year end; human capital: employees (accessed 2026-10-29)
  35. HP Inc. Form 8-K exhibit 99.1: fiscal 2026 third quarter results press release (2026-08-26) — Q3 FY2026 segment summary, dividend paid, fiscal 2026 free cash flow outlook, fourth quarter outlook incl. tariff refunds (accessed 2026-10-29)
  36. HP history timeline: the 1930s (hp.com) — Founding on 1939-01-01 by Bill Hewlett and Dave Packard; garage; $538 and drill press; 200A and 200B oscillators; Disney order; coin toss (accessed 2026-10-29)
  37. SEC EDGAR companyfacts: HP Inc. (HPQ) — quarterly 10-Q/10-K facts (accessed 2026-10-28)
  38. HP Inc. Q3 fiscal 2026 earnings call transcript (2026-08-26), HP investor relations — CFO remarks: capital return policy and leverage limit (accessed 2026-10-29)
  39. Microsoft Support: Windows 10 support has ended on October 14, 2025 — Windows 10 end of support 2025-10-14; consumer Extended Security Updates until 2027-10-12 (accessed 2026-10-29)
  40. HP Inc. Form 10-Q for the quarter ended 2026-07-31 (filed 2026-08-27) — IEEPA tariff ruling of 2026-02-20 and tariff refunds applied for and received (accessed 2026-10-29)